Year: 2024

CAP – AI as a marketing term

Stuart Mitchell

The ASA/CAP have released a post called: AI as a marketing term. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As artificial intelligence has become a hot topic in the media, it has become more available to the public (including businesses), and marketers are increasingly using AI terminology to promote a wide array of products. In their attempts to tap into the buzz and…

Read More

Triodos Bank UK wins inaugural ESG award for groundbreaking work with Oxygen Conservation

Stuart Mitchell

Triodos Bank UK has been awarded the inaugural Environmental, Social and Governance Deal of the Year award at this year’s Insider South West Dealmakers Awards for its pioneering conservation-focused debt package to Oxygen Conservation. Announced in April 2023, the £20.55m loan has allowed Oxygen Conservation to acquire 23,000 acres in Scotland, marking a significant step forward in its commitment to scale conservation across the UK. The loan is believed to be the largest conservation-focused commercial debt package in the UK to date. Organised by the publishers of South West Business…

Read More

Charity event at Kings Cross highlights global food crisis with #emptyplates

Stuart Mitchell

Hunger campaigners, activists and chefs around the world launched a new campaign last month to highlight the global food crisis. The #emptyplates initiative is organised by Hungry for Action, a coalition of international and UK organisations including World Vision, calling on governments to action a global plan to tackle the deepening crisis. It uses the idea of an empty plate to symbolise the reality for hundreds of millions of people who are going hungry in the world today. A global IPSOS study conducted across 16 countries around the world on…

Read More

JLR To Roll Out FSC-Certified Natural Rubber Tyres Across Its Luxury Vehicles

Stuart Mitchell

JLR has joined forces with global tyre manufacturer Pirelli in a global automotive industry‑first commitment to use FSC‑certified natural rubber tyres across its range of modern luxury vehicles.  The luxury car manufacturer will be the first to adopt FSC‑certified tyres at scale, transitioning all tyres from Pirelli across its entire portfolio, debuting on the new Range Rover Electric. The commitment will amount to over 250,000 FSC‑certified tyres per year.  The collaboration between JLR and Pirelli represents a significant step in increasingly sustainable tyre production and adoption, supporting the preservation of…

Read More

Pandora’s net-zero climate goal validated by the Science Based Targets initiative

Stuart Mitchell

The leading corporate climate action organization Science Based Targets initiative (SBTi) has announced that is has validated Pandora’s target to become a net-zero business by 2040. This validation marks a significant milestone in Pandora’s sustainability journey. It affirms the company’s ambition to decarbonize at the pace and scale required to align with the Paris Agreement’s goal of limiting global temperature rise to 1.5°C.  To reach net-zero, a company must cut emissions by at least 90% across its full value chain and use permanent carbon removal to balance out any residual…

Read More