Year: 2024

Snack a Jacks roll out paper multipack bags

Stuart Mitchell

PepsiCo Europe have announced the rollout of new, paper outer bags for all Snack A Jacks multipacks, set to reduce their use of virgin plastic by 65 tonnes per year.  The new packaging format will be available in the next month across Snack A Jacks Salt & Vinegar, Sour Cream & Chive and BBQ flavours. The outer paper bag can be widely recycled in home recycling bins and collected at kerbside, alongside other paper packaging, and is set to lower greenhouse gas emissions of each pack by 52%2.  This latest…

Read More

Anzu and Cedara Launch First-To-Market Media Sustainability Solution For Intrinsic In-Game Advertising

Stuart Mitchell

Anzu, the most advanced intrinsic in-game advertising solution, and Cedara, the Carbon Intelligence Platform, have launched a groundbreaking global carbon measurement and compensation solution for intrinsic in-game advertising. This partnership offers advertisers worldwide insights and the option to compensate their carbon emissions. As part of the continued drive in AdTech towards carbon reduction, advertisers are increasingly seeking opportunities to minimize their carbon footprint. At this year’s Cannes Lions International Festival of Creativity, GARM (Global Alliance for Responsible Media), a cross-industry initiative established by the World Federation of Advertisers to address…

Read More

XPO Logistics launches Female Driver Academy to encourage more women to join the industry

Stuart Mitchell

XPO, a leading provider of innovative and sustainable end-to-end logistics solutions across Europe, has created a new Female Driver Academy to help attract more women into the industry. The female drivers who join the Academy will undertake a 12 to 16-week programme using the XPO Logistics internal driver training team to develop and sharpen their skills. The goal is to create a corps of highly skilled and professional female drivers who are intimately familiar with the company’s customers and products. The first candidate assessment days were held at the beginning…

Read More

The Ad Council Announces Google’s Tara Walpert Levy as Board Chair

Stuart Mitchell

Tara Walpert Levy, VP of YouTube across the Americas, has been named Chair of the Ad Council’s Board of Directors. She succeeds Diego Scotti, EVP & General Manager of Consumer Group and Global Marketing & Communications at PayPal. Rita Ferro, President Global Advertising of The Walt Disney Company and Kirk McDonald, CEO of Sundial Media Group currently serve as Vice Chairs of the Ad Council’s Board of Directors. For over 80 years, the Ad Council has led the communications industry’s efforts to drive meaningful positive change. Its Board of Directors…

Read More

Sky Media launches ‘Footprint Fund’ spin-off to support sustainable SMEs

Stuart Mitchell

Sky Media, the advertising arm of Sky, has announced that its award-winning Sky Zero Footprint Fund is launching an additional initiative dedicated to SME and local businesses called ‘Local Heroes’. Launched in 2021, The Sky Zero Footprint Fund initiative was created to inspire positive behaviour change and help start-ups and established brands accelerate their sustainable initiatives nationally, using the power of TV. The new fund brings the same promise to local and regional businesses. The ‘Sky Zero Footprint Fund Local Heroes’ will be awarding nine businesses from different regions of…

Read More