Day: 4 January 2025

Translation’s Jason Campbell and League Twenty Two’s Ashley Henderson Win 2024 ADCOLOR | The One Club Creative Award

Stuart Mitchell

Jason Campbell, CCO at Translation Enterprises, and Ashley Henderson, founder and CEO at League Twenty Two, are the recipients of this year’s prestigious ADCOLOR | THE ONE CLUB Creative Award, presented in November at the 18th annual ADCOLOR Awards ceremony, part of the 2024 ADCOLOR Conference in Los Angeles. Now in its 15th year, the ADCOLOR | THE One Club Creative Award is given to a professional in a creative field from a historically excluded community who has demonstrated extraordinary talent and achievement within the media, creative, digital, and traditional…

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Sodexo achieves highest level NHS Evergreen Supplier status

Stuart Mitchell

Sodexo has achieved the highest level status on the NHS’s Evergreen Sustainable Supplier Assessment maturity matrix. The NHS Evergreen framework is a pivotal initiative aimed at promoting sustainability and ethical practices among suppliers to the NHS. It aligns suppliers with the NHS’s ambitious goal of achieving net zero by 2045, focusing on carbon reduction, social value creation, and ethical sourcing. Achieving Level 4 status demonstrates Sodexo’s high level of commitment to sustainability, setting a benchmark for other suppliers and showcasing best practices in sustainability. Suppliers are assessed against four maturity…

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Mining Industry Needs $2.1 Trillion Dollars in New Investment by 2050 to Meet Net-Zero Demand for Raw Materials, Finds BloombergNEF in New Report

Stuart Mitchell

Despite the growth in metals supply over the last decade, BloombergNEF’s (BNEF’s) annual Transition Metals Outlook finds that there are still not enough raw materials to meet growing demand. This supply squeeze could slow the adoption of clean energy technologies. In order to meet the demands of a net-zero emissions world, BNEF estimates $2.1 trillion is needed in new mining investments by 2050. The report indicates that key energy transition metals such as aluminum, copper and lithium could face deficits in primary supply this decade – some as soon as…

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Farzana Baduel named CIPR’s 2025 President-elect

Stuart Mitchell

Farzana Baduel Chart.PR, Hon FCIPR has been named the 2026 President of the Chartered Institute of Public Relations (CIPR). She will become President-elect in 2025, having stood unopposed in the 2024 Election. Farzana is the CEO and co-founder of Curzon PR, an award-winning strategic communications firm based in London, and Resident Public Relations expert at the University of Oxford’s Said Business School. She has received multiple awards in PR, leadership, innovation, and entrepreneurship. She serves as a trustee for the British Asian Trust and Soho Theatre and recently co-founded the Asian Communications…

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Powerful New PSAs Showcase the Mutual Rewards and Unconditional Love of Adoption from Foster Care

Stuart Mitchell

The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, is proud to announce the launch of heartfelt new public service advertisements (PSAs). The new work, created pro-bono by Edelman, aims to inspire prospective adoptive parents to consider adopting a teen from foster care. The longstanding campaign is celebrating 20 years of impact this year and has contributed to the more than one million children and youth adopted from the U.S. foster care system since the program began…

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