Real Adoptive Parents and Teens Choose Each Other in New Heartwarming PSAs

The U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), AdoptUSKids, and the Ad Council recently launched moving new public service advertisements (PSAs) that encourage prospective parents to adopt teens from foster care. Created by Edelman, the PSAs build on the campaign’s “You Can’t Imagine the Reward” message and feature real adoptive families sharing their adoption from foster care stories and how rewarding the journey has been for both parents and teens. “For years, our team has produced emotional work inspired by real adoption stories…

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New PSAs inspired by real adoption stories motivate parents to consider adopting teens from foster care

The U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF), AdoptUSKids, and the Ad Council recently launched new emotional public service advertisements (PSAs) that encourage prospective parents to adopt teens from foster care. Created by Durable Goods, the PSAs are inspired by the stories of real adoptive families that highlight how rewarding adoption is for both parents and teens. “Our goal for these new PSAs is to continue to share poignant and emotional stories as genuine as the teens and parents who inspired them. Through…

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New PSAs showcase heartwarming “firsts” for adopted teens and their families

The U.S. Department of Health and Human Services(HHS), Administration for Children and Families (ACF), AdoptUSKids and the Ad Council today launched a new series of public service advertisements (PSAs). The new PSAs, created pro bono by advertising agency Forsman & Bodenfors New York, highlight the importance of adopting teens from foster care and emphasize the many “firsts” families experience when adopting a teen from foster care. “This campaign has made a lasting impact on so many lives since it first launched in 2004, and we’re not done yet,” said Lisa…

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New PSAs focus on the importance of adopting teenagers from foster care

New public service advertisements (PSAs) launched today by the Children’s Bureau at the Department of Health and Human Services (HHS) Administration for Children and Families (ACF) in partnership with the Ad Council, AdoptUSKids and KBS, highlight the importance of adopting teens from foster care and emphasize that adoptive and potential adoptive parents do not have to be a perfect parent in order to adopt youth from foster care. Older children in foster care, particularly teenagers, have a hard time being adopted from foster care. Of the estimated 428,000 youth in…

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