Day: 6 January 2025

Effie Awards Unveils Global Multi-Region Winners for 2024

Stuart Mitchell

The Effie Awards has recently unveiled the winners of this year’s Global Multi-Region Awards. Two Golds, two Silvers, and a Bronze were awarded to projects demonstrating marketing effectiveness from far and wide. Every continent is represented among the markets, which span countries from Sierra Leone to Japan, Germany to Brazil, Australia to the US. Following the final round of judging in New York last week, the finalists have been whittled down to five winners: GOLD:– Memorial Sloan Kettering Cancer Center, Publicis Groupe, and La Fondation Publicis’ ‘Working with Cancer Pledge’…

Read More

UNEP’s Intergovernmental Council for Buildings and Climate launches at COP29

Stuart Mitchell

The UNEP-hosted Global Alliance for Buildings and Construction (GlobalABC) announced the establishment of the Intergovernmental Council for Buildings and Climate (ICBC) today in Baku.  Launched at the Ministerial Meeting on Urbanization and Climate Change at COP29, with UNEP’s GlobalABC as its secretariat, the ICBC is a significant step toward implementing the Chaillot Declaration. The ministerial declaration is a collaborative global policy framework launched in March 2024 – and endorsed by more than 70 countries – that engages stakeholders across the buildings sector in climate action.   Responsible for 37 per…

Read More

Triodos Bank commits to financing €500 million in nature-based solutions

Stuart Mitchell

Triodos Bank recently announced its commitment to provide at least EUR 500 million in investments, loans and contributions to the nature-based solutions sector by the end of 2030 as part of its biodiversity targets. This initiative underscores Triodos Bank’s dedication to addressing the urgent need for nature restoration and conservation, removal of CO2 emissions from the atmosphere and providing societal benefits. The importance of nature-based solutions  Nature-based solutions involve working with nature to address societal challenges, providing benefits for human well-being, biodiversity and the climate. They encompass conservation, restoration, and…

Read More

CAP – Cheers to good health! Ensure your alcohol advertising is in good shape by avoiding these regulatory pitfalls

Stuart Mitchell

The ASA/CAP have released a post called: Cheers to good health! Ensure your alcohol advertising is in good shape by avoiding these regulatory pitfalls. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With an increased focus on health and wellbeing, new products may appear on the market claiming to help us stay healthy or lose weight, but can these claims be made about alcoholic…

Read More

WISE Sustainability and the World Sustainable Hospitality Alliance announce strategic partnership

Stuart Mitchell

The World Sustainable Hospitality Alliance (the Alliance) proudly announces WISE Sustainability, a leader in responsible technology solutions, as a strategic partner of the Alliance. The announcement follows WISE Sustainability’s contributions towards the curriculum content for the Alliance’s Sustainability Foundational Courses. The course will be available via the World Academy for Sustainable Hospitality from early 2025. It focuses on environmental and social sustainability topics material for the industry and is designed for upskilling and training all hotel staff. As well as this, the data insights WISE Sustainability gains will be incorporated…

Read More