Channel 4 is teaming up with Which?, the UK’s consumer champion, supported by their media agency Goodstuff, for an innovative, contextual advertising campaign that helps viewers to buy with confidence. The partnership, live from December 13, marks a media first where the iconic Channel 4 world space is combined with Which?’s voice as a trusted partner. The campaign raises key, seasonal consumer issues to be aware of, from buying knock-off gifts online and expensive home improvement mistakes, to ‘shrinkflation’ of the food shop and hidden travel extras. The themed adverts…
Read MoreDay: 30 January 2025
bpost and mortierbrigade launch the Remco Reflex to raise drivers’ awareness of approaching cyclists
In Belgium, around 300 cyclists are injured every year in collisions caused by car doors swinging open. The recent accident involving two times Olympic Gold medal winner Remco Evenepoel, who collided with a bpost van while riding his bike last week, highlights the urgent need for action. The incident prompted bpost and mortierbrigade to introduce the Remco Reflex: a campaign reminding drivers to always look over their shoulder before opening their car door. The Remco Reflex is inspired by the Dutch Reach technique, which has drivers opening their car…
Read MoreJulia Rausing Trust announces £5 million donation to Age UK to help tackle loneliness amongst older people
Julia Rausing Trust is delighted to announce a £5 million donation to Age UK to help fund the Charity’s crucial friendship services over the next two years, aiming to tackle loneliness amongst older people and help them feel more valued and included. This £5 million ‘gift of friendship’ donation will enable the Charity to answer more than 58,000 calls to its Silver Line Helpline, match over 3,100 older people with Age UK befrienders to receive weekly calls through the Charity’s national Telephone Friendship Service, and fund community-based befriending programmes delivered…
Read MoreEcoPulse paves the way for more sustainable aviation
EcoPulse, the distributed hybrid-electric propulsion aircraft demonstrator developed jointly by Daher, Safran and Airbus – has concluded its flight test campaign, delivering crucial insights to meet the decarbonization goals for air transport by 2050. This collaborative project, which is emblematic of the French aerospace sector, has provided unique experience in the design, certification, production, and operation of hybrid-electric aircraft. Pioneering flight tests EcoPulse performed its first hybrid-electric test flight on November 29, 2023, from Tarbes–Lourdes–Pyrénées Airport. Since its maiden flight, EcoPulse accumulated 100 flight hours and performed some 50 test…
Read MoreBookshop.org helps tackle children’s reading crisis with month-long charitable drive ‘Read It Forward’
Bookshop.org is delighted to bring back its popular charitable initiative Read It Forward, in an expanded partnership with BookTrust and Scottish Book Trust, with 10% of every children’s book sale in February 2025 (including pre-orders) donated to the charities, while also supporting independent bookshops. Top children’s authors will once again throw their support behind the charitable drive, with actor, comedian, TV presenter and author of Evenfall: The Golden Linnet Alexander Armstrong, multi-award-winning author and illustrator (for writers including Julia Donaldson) Catherine Rayner, beloved children’s TV presenter and author of the…
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