Month: January 2025

Baldwin&’s Cheeky New Campaign for Worldclass’ Colon Cancer Prevention Fashion Line

Stuart Mitchell

Here’s a fact: Colon cancer is up to 89% preventable. Here’s an unfortunate truth: the stigma around guts, butts, and poo prevent important conversations around colonoscopies, especially among those in their 20s, 30s and 40s, age groups that have seen colon cancer on the rise for years. It’s why Worldclass, a new streetwear line launched by Brooks Bell and Sarah Beran – both survivors of late-stage colorectal cancer diagnosed in their 30s – enlisted purpose-driven creative agency Baldwin& as their strategic and brand design partner to create an edgy campaign to showcase…

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The Audio Investment Gap: Breaking Down The Barriers

Stuart Mitchell

A new white paper is released by WARC Advisory and multiplatform audio media and entertainment company Audacy today. Breaking down the barriers behind the Audio investment gap takes on a number of misperceptions driving the under-utilization of audio by marketers. In-depth interviews were conducted with 21 experts across leading brands, agencies, measurement companies and publishers in the audio field to better understand the issues from a 360 degree perspective. Ray Borelli, SVP, Research & Insights, Audacy, comments, “There are more options available to marketers in audio than ever before, and…

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Gerety Awards Unveils the Grand Jury for 2025

Stuart Mitchell

Respected and influential leaders from the advertising and marketing industry are set to join the Grand Jury for the 2025 Gerety Awards. “Gerety assembles an exceptional group of global judges to evaluate work from a powerful and unique perspective,” stated co-founder Lucía Ongay. “Our criteria is clear: we prioritize the originality of creative ideas and the excellence of their execution. We are eager to recognize the best campaigns out there and already curious to find out what the jury will be selecting.” In 2025, the Gerety Awards will host judging…

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How workplace cultures can normalise unethical practices: new research

Stuart Mitchell

New research led by teams from Aston University and University of East Anglia has revealed how organisations may unwittingly foster environments where unethical behaviours become collectively justified and normalised. The study, The suspension of morality in organisations: Conceptualising organisational moral disengagement and testing its role in relation to unethical behaviours and silence, published in the journal Human Relations, introduces the concept of ‘organisational moral disengagement’, a novel framework developed to explain how organisations may systematically suspend moral standards to enable unethical practices that harm clients, communities and the environment. The Volksvagen…

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Asda invests in new bio-LNG refuelling stations

Stuart Mitchell

Asda is investing in two new Bio-LNG (liquefied natural gas) refuelling facilities, as the retailer continues to make progress towards reducing overall carbon emissions. Working closely with Gasrec – a major fuel provider for commercial vehicles in the UK – the new refuelling facilities in Warrington and Dartford now mean Asda has thirteen fully operational Bio-LNG stations strategically located across the UK. With over 780 vehicles, Asda operates the largest fleet of LNG fuelled trucks in the UK, with this type of fuel a leading, lower carbon alternative to diesel.…

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