Day: 21 March 2025

New product directory gives clear access to carbon reduction claims from leading brands

Stuart Mitchell

An online directory of products bearing the Carbon Trust label has been launched recently, making it easier than ever for climate-conscious consumers to access verified evidence on carbon reduction claims made by leading brands.  Through the new online directory, consumers can now find additional information about the claims made on-pack with the Carbon Trust label. These labels have been helping to inform consumers about the emissions created by the products they are purchasing since they were launched in 2007.  Nescafé, Dyson and San Pellegrino are among the first brands to…

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Future Lions 2025 Calls on Young Innovators to Shape the Future with Bold Ideas

Stuart Mitchell

Entries are now open for Future Lions 2025, AKQA’s global competition celebrating young creative talent, in collaboration with the Cannes Lions International Festival of Creativity.  Celebrating its 20th anniversary, Future Lions 2025 is proudly supported by The Wall Street Journal as its official media partner. This year’s competition is a bold call for young creatives to unleash their Lion Within, pushing boundaries to imagine innovative solutions that connect audiences to brands in ways that were unimaginable just three years ago Future Lions challenges participants to address issues that matter most to them and their…

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OPEC Fund provides a €50 million loan to accelerate Türkiye’s green transformation

Stuart Mitchell

The OPEC Fund for International Development (the OPEC Fund) has signed a €50 million loan agreement with the Industrial Development Bank of Türkiye (TSKB) to support investments in renewable energy, energy efficiency, climate adaptation, climate-related equipment production, and circular economy initiatives. The financing, provided through an on-lending arrangement with the Republic of Türkiye’s Ministry of Treasury and Finance, marks the first collaboration between the OPEC Fund and TSKB. OPEC Fund President Abdulhamid Alkhalifa said: “This milestone partnership with TSKB underscores our commitment to advancing climate action and sustainable development in…

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GRI brings together global coalition for stronger sustainability disclosures

Stuart Mitchell

GRI, together with 11 leading organizations in sustainable finance and corporate reporting, have issued a public letter urging UN Member States to retain key corporate sustainability disclosure provisions in the Fourth International Conference on Financing for Development (FfD4) negotiations. Ahead of the FfD4 Preparatory Committee meeting in New York this week, the joint letter explicitly calls for the retention in of the text the ‘Zero Draft Outcome’ document that sets out provisions on ‘double materiality-based reporting’. In line with GRI’s commitment to a seamless global reporting system, the letter also…

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Bus operator Arriva drives behavioural change with the next phase of its successful advertising campaign

Stuart Mitchell

Leading bus operator Arriva is unveiling the second chapter of its impactful initiative aimed at transforming perceptions and use of buses. Last year, Arriva launched its first ever TV commercial, ‘There’s a Bus for That’ as a pilot scheme, focused on behavioural change. The campaign is about encouraging passengers who typically travel by car and other modes of transport to consider using the bus. The innovative approach targeted not just Arriva customers but promoted bus usage across all operators. Grounded in extensive research, the campaign highlights that emotional engagement is…

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