Day: 26 April 2025

Industry Body Calls for Reform to Unlock UK Growth in Out of Home Advertising

Stuart Mitchell

Outsmart, the UK’s trade body for the Out of Home (OOH) advertising industry, has today unveiled its ‘Vision for Growth’, calling for a National OOH Advertising Strategy to turbocharge economic growth. With a record £1.4 billion in revenue in 2024 – up 7.7% year on year – OOH advertising is one of the UK’s fastest-growing industries. But further expansion is held back by high business rates and fragmented policies, limiting OOH advertising’s ability to invest in communities and drive growth. The industry reinvests up to 40% of its revenue into…

Read More

Fairtrade International Names Lisa Prassack as new Chief Executive Officer

Stuart Mitchell

Fairtrade International, the global non-profit, multistakeholder organisation that makes trade fairer for farmers and workers throughout the world, is pleased to announce the appointment of Lisa Prassack as its new Chief Executive Officer effective 7 April 2025. Lisa has more than 20 years of experience in leading global agrifood and fibre companies to optimize engagement, sourcing, trade flows, and digital and sustainable supply chains. She has worked with clients such as Bayer, Bosch, BP, Danone, Dole, Eurofins, Manulife, Nutrien, The Nature Conservancy, and Trader Joes. Lisa also has a passion…

Read More

Growth in global energy demand surged in 2024 to almost twice its recent average

Stuart Mitchell

Even demand in advanced economies is rising again after years of declines, with rapid growth of electricity worldwide driving up consumption of renewables, gas, coal and nuclear Global energy demand grew at a faster-than-average pace in 2024 as the consumption of electricity rose around the world – with increased supply of renewables and natural gas covering the majority of additional energy needs, according to a new IEA report. The latest edition of the IEA’s Global Energy Review, published today, is the first global assessment of 2024 trends across the energy…

Read More

On Strategy Showcase Becomes the Official Podcast Partner of Effie Worldwide

Stuart Mitchell

Effie Worldwide and ON Strategy Showcase are proud to announce their new partnership, making ON Strategy Showcase the official podcast partner of Effie Worldwide. This collaboration will provide an unprecedented look into the most effective marketing strategies, featuring in-depth discussions with the minds behind award-winning work, thought leadership from top industry figures, and exclusive coverage of Effie’s global celebrations of “ideas that work.” Together, Effie Worldwide and ON Strategy Showcase will bring listeners: Effie Award-Winning Case Studies – Deep dives into the strategies behind the world’s most effective marketing campaigns,…

Read More

CAP – Spring Clean Your Allergy Advertising

Stuart Mitchell

The ASA/CAP have released a post called: Spring Clean Your Allergy Advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Over the years, the ASA and CAP seen marketers offer a variety of products and therapies to either “treat” or “relieve the symptoms of” hay fever and associated conditions. Whatever is being advertised, it’s important to hold the right evidence to support the claim. …

Read More