Month: May 2025

ICAS Supports the Development of WFA Global Guidance on Influencer Marketing

Stuart Mitchell

The International Council for Advertising Self-Regulation (ICAS) is proud to have been commissioned by the World Federation of Advertisers (WFA) to develop global guidance on influencer marketing. This initiative aims to help marketers and influencers engage in responsible advertising practices. According to WFA’s latest research, influencer marketing budgets are set to rise significantly. 54% of multinational brand marketers plan to increase spending in 2025, while 61% agree that influencer marketing will become more critical in the future. Data from Influencer Marketing Hub projects that global influencer marketing budgets will reach US$22 billion by…

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IEA launches revamped Everything Energy podcast to explore key energy issues with top experts

Stuart Mitchell

The International Energy Agency (IEA) recently relaunched its Everything Energy podcast, which will delve into the biggest global energy topics in interviews with experts from across the Agency. By leveraging the IEA’s data and analysis on all fuels and energy technologies across regions and countries worldwide, the podcast aims to offer valuable insights on issues at the centre of the global energy dialogue. The first episode, which is now available on Spotify and Apple Podcasts, explores the key findings of the IEA’s new Global Energy Review 2025. Host Dan Hewitt…

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EcoVadis Adds Dexter Galvin as New Climate Ambassador

Stuart Mitchell

EcoVadis, the leading sustainability intelligence platform for global supply chains, today announced that Dexter Galvin is joining the company as its new Climate Ambassador. Galvin, who has worked at the forefront of corporate climate action for over 16 years, will be charged with accelerating EcoVadis’s mission to decarbonize supply chains, engage with strategic partners, and lead climate forums.  Galvin joins EcoVadis at a critical inflection point in enterprise decarbonization journeys, as 51% of companies remain well behind 2030 Scope 3 emissions reduction targets.  Galvin’s addition builds upon the momentum of EcoVadis’…

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UNDP and ICCO Renew Partnership While Weather Kids Campaign Wins Another Award

Stuart Mitchell

The International Communications Consultancy Organisation (ICCO) is pleased to announce the renewal of its strategic partnership with the United Nations Development Programme (UNDP) for a further two years, following a highly successful collaboration launched in late 2023. The renewed agreement reinforces a shared commitment to addressing the climate crisis through strategic communications. Over the past year, ICCO and UNDP have demonstrated the power of PR to drive public awareness, influence behaviour, and mobilise global engagement — made possible through ICCO’s international network of communications experts. Boaz Paldi, Chief Creative Officer,…

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Consumers are Seeking More Protein for Health and Taste in 2025

Stuart Mitchell

People are eating more protein than ever before, with 61% of Americans increasing their protein intake in 2024 versus just 48% who did so in 2019. These are only a few of the major findings from Cargill’s 2025 Protein Profile, an annual trends report that provides a comprehensive look at trends in protein consumption for the year ahead. This year’s report also found that animal proteins like beef, chicken and eggs are the preferred protein sources for most consumers due to their taste, nutrition and versatility. The research – from…

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