Day: 10 June 2025

“The Power of Truth”. Amnesty International Italy celebrates the World Press Freedom Day with a campaign by Dentsu Creative Italy

Stuart Mitchell

The truth, when told through images, moves public opinion. It always has, especially in contexts of war and violence where human rights are trampled. Regimes and dictatorships fear compromising photos because they expose war crimes, making a photograph a powerful and feared weapon.  This is the insight behind “The Power of Truth”, the campaign created by Dentsu Creative Italy for Amnesty International Italy and launched on the occasion of World Press Freedom Day (May 3rd).  The campaign delivers a powerful and often forgotten message: the pursuit of truth is a crucial weapon…

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AI accelerates advertising measurement, but advertisers still lack a complete view of ROI

Stuart Mitchell

As measurement continues to evolve, WARC, the global authority on marketing effectiveness, has today released The Future of Measurement 2025, a report that explores the latest emerging trends in media and creative measurement. It focuses on three key areas: the growth of marketing experiments, the price measurement gap, and the rise of AI-powered creative testing.  Paul Stringer, Managing Editor Research and Insights, WARC, says: “Once considered the preserve of more advanced advertisers, the next 12 months in marketing measurement will be defined by a growing democratisation of tools and methods.…

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Groundbreaking Domestic Abuse Programme, For Baby’s Sake, launches in the North East of England to support Families in the Region

Stuart Mitchell

The For Baby’s Sake Trust, an innovative charity dedicated to breaking cycles of domestic abuse and giving babies the best start in life, has expanded their reach to the North East of England. This strategic expansion represents a significant milestone in the organisation’s commitment to supporting families across England and is a direct response to rates of domestic abuse in the region. It has been reported by Health Equity North that the North East has the highest rates of domestic violence in England; 19 per 1,000 population compared to the…

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ILO Report Highlights Unions as Central Force in Ending Informal Work

Stuart Mitchell

The ILO’s Bureau for Workers’ Activities (ACTRAV) has launched a new report spotlighting the critical role of trade unions in tackling informality in the world of work. Titled “Innovative Approaches Taken by Workers’ Organizations to Drive Formalization,” the report puts worker-led action at the center of the solution to drive formalization and prevent the informalization of formal jobs. Unveiled just days before the 113th International Labour Conference—and a decade after ILO Recommendation No. 204 on formalizing the informal economy—the report makes a clear demand: unions must be recognized as key…

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IKEA cuts transport climate footprint by 9% year-on-year

Stuart Mitchell

The IKEA climate footprint linked to product transportation continues to shrink. Between FY23 and FY24, relative greenhouse gas emissions (GHG) decreased by 9%. Since the baseline year FY17, transport-related emissions have decreased by 26%. The Decarb Catalogue for FY24 is now available, summarising the projects and highlights achieved with partners and service providers to reach these results during the last fiscal year. With 1.7 million shipments annually, IKEA is one of the biggest shippers globally. Transporting IKEA products, excluding last-mile deliveries, represents 5% of the total climate footprint. To summarise…

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