Month: June 2025

The Ad Council, Huntsman Mental Health Foundation and Amazon Announce “The Mind Set” to Support Mental Health

Stuart Mitchell

The Ad Council, Huntsman Mental Health Foundation and Amazon Ads have collaborated to launch “The Mind Set,” an interactive experience designed to show audiences how taking care of their mental health can help them reach their goals. As part of the “Love, Your Mind” campaign, “The Mind Set” leverages the stories of three inspiring athletes – Skylar Diggins, Laurie Hernandez and Chaunté Lowe – in national public service advertisements (PSAs) and a new online experience, YourMindIsTheMVP.com. “The Mind Set” website showcases each athlete’s journey with mental health and allows users…

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PRGN Joins ICCO as Direct Member to Strengthen Global Voice of Independent PR Consultancies

Stuart Mitchell

The Public Relations Global Network (PRGN) has joined the International Communications Consultancy Organisation (ICCO) as a direct member, deepening its commitment to global collaboration and strengthening the voice of independent public relations consultancies in shaping the future of the industry. This development comes at a critical moment for the communications profession. As the landscape of consultancy continues to evolve in 2025, with increased convergence of disciplines, emerging technologies, and growing scrutiny around ethics, purpose, and influence – independent networks such as PRGN play a pivotal role in bringing agility, authenticity,…

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World Environment Day 2025 mobilizes commitment, action to end plastic pollution globally

Stuart Mitchell

Communities, civil society, businesses, and governments around the world today marked World Environment Day under the theme #BeatPlasticPollution, with official celebrations held in the Republic of Korea’s Jeju Province. Plastic pollution permeates every corner of the planet. By 2040, plastic leakage to the environment is predicted to grow by 50 per cent, and that pollution creeps into our bodies through the food we eat, the water we drink, and even the air that we breathe. World Environment Day 2025 calls for collective action to tackle plastic pollution. It comes exactly two months before…

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CAP – Disclosure of AI in Advertising: Striking the Balance Between Creativity and Responsibility

Stuart Mitchell

The ASA/CAP have released a post called: Disclosure of AI in Advertising: Striking the Balance Between Creativity and Responsibility. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In the last five years, we’ve seen dramatic progress in the development of machine learning, with AI becoming a game-changing technology with countless applications. As a nascent form of technology and one regarded as important to economic…

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WBA and ITU publish fourth annual joint report assessing digital companies’ climate commitments and progress

Stuart Mitchell

Tech sector carbon emissions continued their rise in recent years, fueled by rapid advances in artificial intelligence (AI) and data infrastructure, according to Greening Digital Companies 2025.   The report, produced by the International Telecommunication Union (ITU) and the World Benchmarking Alliance (WBA), tracks the greenhouse gas (GHG) emissions, energy use, and climate commitments of 200 leading digital companies as of 2023, the most recent year for which full data is available.  While the annual report calls on digital companies to address their growing environmental footprint, it also indicates encouraging progress.…

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