OVO calls for action to electrify Britain’s homes as it launches Climate Transition Plan

OVO is calling for more collaboration to electrify Britain’s homes, calling home heating the ‘next front line in the climate fight.’ Speaking at London Climate Action Week at OVO’s Destination Electric event, hosted by BAFTA nominated journalist, presenter and film-maker Keme Nzerem, OVO will unveil its first-ever Climate Transition Plan, “Mind the Green Gap” setting out its vision to cut emissions to net zero by 2035. The plan pulls no punches: without rapid government reform and industry-wide collaboration, progress on net zero is at risk. OVO argues that home heating,…

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22 cities unite in new global partnership to strengthen urban resilience through public health and prevention

The Resilient Cities Network and Sustainable Markets Initiative’s (SMI’s) Health Systems Task Force, with support of Reckitt and Bupa, have launched a major new partnership to strengthen urban resilience by advancing public health and climate action in cities around the world. This SMI Lighthouse Project, titled Resilient Cities, Reimagining Health, brings together 22 cities across 15 countries, representing over 100 million people, to take collective action on climate-related health risks through city-led illness prevention, innovation, and collaboration. With health challenges rapidly worsening due to climate change, cities can help drive…

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9 out of 10 EV drivers remain committed to electric as cost savings hit £1500 a year

Auto Trader, the UK’s largest automotive platform, together with ChargeUK and the Society of Motor Manufacturers and Traders (SMMT), share update on their initiative combatting misinformation surrounding electric cars. The collection of user-friendly, simplified facts that offers a balanced and data-backed view of the reality of owning and driving electric cars has been updated from the launch version released November 2024. Updates include: potential annual savings evolving to include all running costs (maintenance, insurance, fuel) which now jumps to £1,500 per year the number of public charge points around the…

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Carlsberg is ready with its first Danish beer made with regenerative barley

Carlsberg‘s new beer, “Grobund”, is made with 100% regeneratively grown barley malt. It is the first of its kind in Denmark, and eventually, all Carlsberg beer will be brewed from regeneratively grown grain. By next year, Carlsberg Denmark will be brewing 100 million litres of beer with regeneratively grown malted barley, as Carlsberg has just signed a new contract with the maltsters Fuglsang and Viking Malt for the 2025 harvest. Not everyone can explain what regenerative agriculture means. But it will be a relevant topic of conversation at this year’s…

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CAP – Mind Your Age-vertising: Why older audiences deserve respect in ads

The ASA/CAP have released a post called: Mind Your Age-vertising: Why older audiences deserve respect in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As many readers will know, the UK Advertising Codes set out rules that require advertisers to act responsibly and ensure their ads don’t cause serious or widespread offense. These rules don’t just protect our wallets from dodgy deals, but…

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