The ASA/CAP have released a post called: Mind Your Age-vertising: Why older audiences deserve respect in ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As many readers will know, the UK Advertising Codes set out rules that require advertisers to act responsibly and ensure their ads don’t cause serious or widespread offense. These rules don’t just protect our wallets from dodgy deals, but…
Read MoreCAP – Mind Your Age-vertising: Why older audiences deserve respect in ads
