Day: 15 August 2025

Consumers act with intention amidst uncertainty

Stuart Mitchell

WARC has released its 2025 Global Consumer Trends report exploring the key issues that will influence consumer purchase decisions across brands and categories over the next year. Based on a comprehensive set of GWI surveys across 54 markets combined with WARC’s own research, case studies and analysis, the report focuses on five broad trends influencing brand selection: The widening cost-of-living gap, increasing trust in individual creators, AI assistants disrupting the purchase journey, consumers’ proactive approach to health, and the rise of alternative social activities. Stephanie Siew, Senior Research Executive, WARC,…

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Saint-Gobain and XPO Logistics aim to help 1,000 children learn to be safe on the roads by the end of 2025

Stuart Mitchell

XPO Logistics, a leading provider of innovative and sustainable end-to-end logistics solutions across Europe, is working in partnership with Saint-Gobain UK to keep children safer on the roads. The Road Safety Team, comprising key personnel from both Saint-Gobain and XPO Logistics, along with Buzz, the project’s Bee mascot, aims to visit 1,000 children in schools during 2025. The team will give talks and demonstrations on how to cross the road safely and show them where the danger areas are around an HGV. The team has already visited more than 250…

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Mobility in Motion and Purpl Discounts Join Forces to Champion Accessible Driving For The Disabled Community

Stuart Mitchell

Mobility in Motion has announced a new partnership with Purpl Discounts to improve car accessibility in the disabled community.  The accessible driving aids and vehicle adaptations company, Mobility in Motion, will provide disabled customers with 10% off their first order. The discount will allow 1.9 million disabled drivers to save on accessibility equipment such as hand controls, pedal modifications, steering aids, and more. Passengers can also save on hoists and swivel seats. Studies show a notable accessibility gap in transport, with disabled people making fewer overall trips compared to their…

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Soorty and Haelixa Expand DNA-Backed Traceability Partnership to Strengthen Circularity and Transparency in Global Denim Supply Chains

Stuart Mitchell

As global regulations tighten around greenwashing and unverified sustainability claims, Soorty, one of Pakistan’s largest vertically integrated denim manufacturers, is reaffirming its leadership in circular fashion production through its deepening partnership with Swiss traceability pioneer Haelixa. Together, the two are empowering fashion brands with forensic proof of recycled fiber origin — helping them meet rising demands for transparency, due diligence, and accountability. This traceability is embedded within Soorty’s SecondLife® — a recycled cotton initiative designed to deliver measurable impact, from resource efficiency and reduced environmental footprint to supply chain visibility…

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RWE and The Oyster Restoration Company complete feasibility project for large-scale native oyster restoration

Stuart Mitchell

RWE, one of the UK’s leading energy generators and The Oyster Restoration Company (TORC)  have successfully completed a feasibility program that proves large-scale native oyster reef restoration can be executed inside offshore wind farms across European waters. This is a step forward for offshore wind developers that are seeking credible, scalable, and verifiable biodiversity solutions at large scale. Over the six months of the feasibility testing, RWE and The Oyster Restoration Company jointly developed: substrate testing and ecological assessments, reef-base engineering solutions and the evaluation of deployment logistics, the analysis…

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