Month: September 2025

DIOMEDEO from DMEC is helping to map the ocean environment for innovators in offshore renewable energy

Stuart Mitchell

DMEC, based in The Hague specialises in offshore renewable energy solutions such as wind, wave and offshore solar power. But with mounting political and budget challenges, the pressure is on to drive public awareness around the Blue Economy and keep the momentum going in this vital area of research. DMEC is working hard to bring increased value to the offshore renewable energy sector with new applications and research. One such project is DIOMEDEO, funded by the European Space Agency (ESA), in collaboration with EOMAP GmbH & Co. KG (DE), Crestwing (DK) and…

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London models help change the image of disability

Stuart Mitchell

Two London models are helping to improve the way that disability is portrayed in the media by posing for a new collection of images created by Business Disability Forum (BDF) and launched in July. The images are part of a wider campaign, launched in 2024, to challenge perceptions of disability, after research commissioned by BDF found that only 23 per cent of people with a disability surveyed agreed that images of disabled people used in content they had seen, watched or read reflected their own experience of disability.  Amelia Parillon…

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Tsunami of water poverty warning as polling shows how older people on a low income are cutting back on usage

Stuart Mitchell

Almost half (46%) of older adults (65+) in England and Wales living on a low income are currently cutting back their spending on their water usage either a ‘great deal’ or a ‘fair amount, according to a new YouGov poll commissioned by charity Independent Age.  During the first half of 2025 the polling found: 46% of older people on a low income reduced the amount of times they flush the toilet toreduce their water bill 41% reduced how often they use the washing machine 31% reduced how often they shower The new research…

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Marketing study shows shift from digital to print in political campaigns

Stuart Mitchell

New marketing study by Aura Print shows the shift from digital to print in political campaigns. How much are political parties spending on printing? Party name 2019 General Election 2024 General Election Difference in spending (2019-2024) Total expenditure (in £) Reform UK 127,755.50 1,458,008.84 1,330,253.34 Labour Party 379,472.58 1,161,133.50 781,660.92 Conservative Party 7,363.98 377,281.46 369,917.48 Green Party 49,807.70 296,307.76 246,500.06 Liberal Democrats 1,644,202.25 575,215.59 -1,068,986.66 Please find the full dataset here.  On the surface, a pattern emerges among both the left and right: printed campaign material is becoming more important…

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Deli Kitchen partners with food charity Rethink Food to help kids learn more about nutrition.

Stuart Mitchell

This summer, Deli Kitchen, the UK’s third fastest-growing speciality bread brand, is teaming up with food education charity Rethink Food to deliver a programme of hands-on workshops and nutritional education for children, where they can explore food, learn about nutrition, and build a healthier, more curious relationship with what they eat.  The partnership with Rethink was developed and brokered by The GOOD Agency and has been brought to life in a campaign supported by Not Normal Group’s creative studio all things, with the planning and buying by its media agency Unfinished.…

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