Day: 5 November 2025

Harnessing AI for good: world-leading trial monitoring alcohol ads

Stuart Mitchell

ASA are publishing the results of a cutting-edge trial that used artificial intelligence (AI) at scale to check whether alcohol ads are sticking to the rules. The findings show that the overwhelming majority of alcohol advertisers are compliant, and the trial itself marks a major step forward in how innovative technologies like AI can strengthen regulation and support responsible advertising. Our goal was to see whether AI could help us spot potential problems that traditional monitoring or public complaints might miss, while giving a clearer picture of overall compliance. We’ve…

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Vattenfall launches floating islands

Stuart Mitchell

Vattenfall is launching six floating islands in the Dalälven River downstream of the Älvkarleby hydropower station to favour breeding birds and fish, among other things. The project is part of Vattenfall’s hydropower biodiversity programme. Hydropower plays a significant role in Sweden’s electricity supply and transition to a fossil-free society. However, hydropower has an impact on biodiversity and ecosystem functions in regulated rivers. For this reason, Vattenfall is developing and testing various solutions that can favour biodiversity where the right conditions exist. “In rivers with hydropower dams, water levels can change…

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Co-op Power Relaunches to Help Businesses Save Money and Source Green Energy

Stuart Mitchell

Co-op Power, the UK’s largest co-operative energy buying group, has relaunched with a renewed mission: to help like-minded businesses save money and source green, low-cost energy in an ethical and sustainable way. The Co-op already buys energy for its own operations and is now using its buying power to support other businesses in building greener energy strategies. This expertise includes managing energy for major sites such as the Group’s Biggleswade distribution depot, which demonstrates Co-op’s commitment to efficiency and sustainability at scale. “As the biggest Co-op in the UK, we…

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