Month: February 2026

Biggest scam ad trends of 2025 revealed

Stuart Mitchell

Today, the Advertising Standards Authority (ASA) is revealing the four biggest scam advertising trends it observed in 2025, based on reports from the public through its Scam Ad Alert system.  We work closely with major online advertising and social media platforms to help tackle scam ads when they appear in paid-for space online. In 2025, we received 2,589 reports of potential scams, triggering 189 alerts to platforms to take scam ads down.  But as scammers continue to adapt and use increasingly sophisticated tactics, including AI-generated content, it’s just as important that people know what to look out for. That’s why we’re sharing the key scam ad trends…

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Charities risk losing public trust if AI helps decide who gets support, CharityTracker research finds

Stuart Mitchell

Charities risk losing public trust if they use artificial intelligence (AI) to influence decisions about who receives help, according to new CharityTracker research into public attitudes to its use within the charity sector. The December 2025 study of 3,000 nationally representative UK adults* finds that public opinion on charity use of AI is cautious, conditional, and highly context-dependent, rather than uniformly negative. Just over a third of people (36%) feel positive about charities using AI, while a similar proportion (37%) are unsure, and 27% feel negative. Age and familiarity with…

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Midlands marketing agency joins 0.1% of UK businesses with B Corp status

Stuart Mitchell

The Marketing Pod, an award-winning B2B marketing agency specialising in the energy and environment sectors, has joined a small group of 2,700 businesses across the UK by becoming a Certified B Corporation.  This means that the Solihull-based agency has successfully met stringent B Lab Standards for social and environmental performance, transparency, and accountability. According to the latest ONS data, there are 2.73 million registered businesses in the UK. This means that the certification places The Marketing Pod within the exclusive 0.1% of companies that have met the rigorous standards of…

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Citizens in Europe Welcome Drones in Life-saving Operations

Stuart Mitchell

In six cities, Helsinki, Hamburg, Stockholm, Gdansk, Riga, and Tartu, more than 8 000 people answered the surveys concerning drones and drone usage. The trend was clear: emergency and medical use cases consistently ranked as the most acceptable. Respondents prioritized safety and noise control, particularly when flights occur near private residences. Across all participating cities, higher knowledge levels about drones directly correlated with increased trust and overall acceptance. Drone acceptance in Helsinki The survey round of the autumn 2025 highlighted that Helsinki residents are most receptive to drone applications that…

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IKEA, Flipkart Group successfully trial electric trucks on long distance routes with Climate Group

Stuart Mitchell

IKEA Supply AG and Flipkart Group have successfully piloted long distance e-trucking, marking a significant step towards the use of long-haul electric road transport in India’s complex e-commerce logistics. The pilots are the result of a strong collaboration across the transport sector, with Climate Group providing project design and implementation support. Atul Mudaliar, Director of Systems, Climate Group said: “IKEA and Flipkart Group did not wait for the perfect conditions. They tested electric trucks in real-world conditions for long-distance operations, using available charging. Climate Group’s EV100 programme exists to catalyse this kind…

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