Month: February 2026

NP Digital’s AI Hallucinations and Accuracy Report Reveals the Marketing Impact of AI Errors

Stuart Mitchell

With artificial intelligence now embedded in everyday marketing workflows, new data from NP Digital’s AI Hallucinations and Accuracy Report reveals that AI inaccuracies are widespread. The report finds that 47.1% of marketers encounter AI errors several times per week, with 36.5% saying hallucinated or inaccurate AI-generated content has gone live.  The report examines which models are most prone to errors, the specific mistakes that occur most frequently and how those issues affect marketers’ day-to-day work. The data is drawn from an analysis of 600 prompts tested for accuracy across six major large language models (LLMs), including ChatGPT, Claude and Gemini, alongside a survey of 565 U.S.-based digital marketers.   “As AI becomes more deeply embedded in marketing workflows, accuracy can’t be treated as an afterthought,” said Ronnie Malewski, Managing Director at NP Digital Canada. “Our…

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Stagecoach Partners With Global’s Make Some Noise To Change Lives In Communities Across The UK

Stuart Mitchell

Stagecoach, the UK’s leading bus and coach operator, has announced an exciting new partnership with Global Make Some Noise, the official charity of Global, home to some of the nation’s biggest media brands, including Capital, Heart, LBC and Smooth. Driving change together Global’s Make Some Noise aims to ensure that no one faces life’s toughest challenges alone, making a meaningful impact on communities, both locally and nationally. It is dedicated to funding life-changing projects delivered by small charities and community groups across the UK. These projects provide essential lifelines to…

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Channel 4 reaffirms its accessibility commitments ahead of the Milano Cortina 2026 Paralympic Winter Games, with NatWest to sponsor the coverage

Stuart Mitchell

Channel 4 Sales today announces it is teaming up with NatWest on a new deal that sees the UK bank sponsor it’s Milano Cortina 2026 Paralympic Winter Games coverage. NatWest will sponsor approximately 50 hours of live and on-demand coverage across Channel 4 and its streaming platform, with Royal Bank of Scotland idents running in Scotland. Beginning with the Opening Ceremony on 06 March 2026 and continuing through to the Closing Ceremony on 15 March, the idents will be present on coverage from morning and afternoon sessions to daily highlights.…

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United Kingdom Joins GGGI’s Carbon Transaction Facility to Advance Article 6 Cooperation

Stuart Mitchell

The United Kingdom’s Government joins the Global Green Growth Institute’s (GGGI) Carbon Transaction Facility (CTF) as a contributor under the Article 6 Readiness Facility. The United Kingdom will become the fourth contributor to the CTF, joining New Zealand (Ministry of Foreign Affairs and Trade), Norway (Ministry of Climate and Environment), and Sweden (Swedish Energy Agency), who are all committed to supporting transparent, accountable, and high-integrity carbon markets under Article 6 of the Paris Agreement. This partnership underscores the UK’s commitment to accelerating global climate ambition and supporting developing countries and emerging…

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Campaigners & Celebrity Peter Egan Rally to “Save the Jersey 51” as Historic Dairy Farm Shuts Its Doors

Stuart Mitchell

Animal Justice Project (AJP), with the support of TV celebrity Peter Egan, has secured sanctuary placement for 51 Jersey cows at Hillside Animal Sanctuary in Norfolk and has launched a nationwide petition urging the farmer to relinquish the animals. Campaigners say that a sanctuary home would allow these “working mothers” to live out the rest of their lives in peace, free from the threat of slaughter. The development follows news that the historic Blanc Pignon Dairy Farm in Jersey is closing its doors after 80 years of operation. Campaigners say…

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