Day: 7 April 2026

Virgin Media O2 gives 85,000 devices a second life as it drives the UK’s tech circular economy

Stuart Mitchell

To mark Global Recycling Day (18 March), Virgin Media O2 is revealing it paid out £6.6 million to customers trading in their unwanted tech in 2025, as more than 85,500 devices were given a second life through its O2 Recycle service.   The figures come as new research reveals millions of smartphones are falling out of circulation too soon. More than four in ten Brits (43%) admit they have replaced a device that could have been repaired, while almost eight in ten (79%) say they have at least one old smartphone sitting unused in a…

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TikTok’s mental health ‘minefield’

Stuart Mitchell

Peer reviewed – Systematic review – humans A substantial proportion of TikTok posts about ADHD and autism are misleading – according to a new study from the University of East Anglia. Researchers investigated the accuracy of mental health and neurodivergence information across social media platforms including YouTube, TikTok, Facebook, Instagram and X (formerly Twitter). They found that these platforms are awash with misleading or unsubstantiated mental health content – and that TikTok is the worst offender. The study also reveals that posts about neurodivergence such as autism and ADHD contained…

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Nature, wildlife and Mother Earth claim primetime slots across Ocean Outdoor’s UK network

Stuart Mitchell

Environmental charities and non-profits working to restore and protect the natural world, combat climate change and create access to sustainable clean water supplies have been chosen as Ocean Outdoor’s 2026 Drops in the Ocean partners. The scheme gives six beneficiaries the chance to appear at scale across some of the best Digital Out of Home (DOOH) screens in 18 UK cities to promote their work and build public support. They include long-term public participation programmes in London, Scotland, and grassroots conservation work in more than 40 other countries. Now in its…

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WARC Rankings 2026: Effective 100 is now released! The world’s most awarded campaigns and companies for effectiveness

Stuart Mitchell

The WARC Effective 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for effectiveness, and the third and final of the WARC Rankings, is now released.     Compiled by WARC, the annual Effective 100 Rankings aggregate the results of the most important global and regional effectiveness awards of 2025. The shows tracked are determined in consultation with the WARC Rankings Advisory Board and by a yearly global panel survey.  Amy Rodgers, Head of Content, WARC Creative, said: “The WARC Effective 100 Rankings are the pinnacle of marketing excellence, showcasing the campaigns and companies that have truly moved the needle and delivered measurable impact. Setting new standards for effectiveness, they are an invaluable resource for the…

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From ‘Water Terrorist’ to ‘Nobel Prize of Water’: Exiled UN Scientist Named 2026 Stockholm Water Prize Laureate

Stuart Mitchell

In a special ceremony at the UNESCO Headquarters in Paris to mark World Water Day, Professor Kaveh Madani of Iran, Director of the United Nations University Institute for Water, Environment and Health (UNU-INWEH), was named the 2026 Stockholm Water Prize recipient, to be officially presented by H.M. King Carl XVI Gustaf of Sweden in August 2026, during World Water Week in Stockholm. The Stockholm Water Prize is the ultimate global recognition for extraordinary achievements in water-related activities. Often described as the “Nobel Prize of Water,” it is the most prestigious…

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