The Design Index: 41% of Brits say they won’t buy from brands with bad designs

Freelancers are playing a bigger role than ever in helping small businesses stand out. From social media posts to business cards, websites, and flyers, design touches almost every consumer interaction. But creating material that captures the consumer’s attention isn’t always straightforward. Deadlines, creative blocks, and the pressure to produce professional-quality assets all pose challenges. With this in mind, Adobe Express surveyed 500 freelancers and 2,000 Brits to understand how business assets are designed, the hurdles freelancers face, and the impact strong design has on purchasing decisions. The findings reveal what…

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Entergy marks 25 years of giving through Environmental Initiatives Fund

Entergy recently invested $1 million of shareholder funds in 10 local environmental partners through the company’s Environmental Initiatives Fund. These grants mark the 25th year that Entergy has used its financial resources to support projects that save energy, educate the public, restore habitat, reduce waste and improve resiliency. “Protecting natural resources in the communities Entergy serves is central to who we are,” said John Weiss, vice president of sustainability and environmental policy. “Our shareholders have supported the work of community partners who are protecting our natural environment and local ecosystems…

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New ILO–World Bank paper highlights uneven global impact of generative AI on jobs

A new joint working paper by the International Labour Organization (ILO) and the World Bank finds that generative artificial intelligence (GenAI) is set to reshape labour markets worldwide, but with uneven impacts across countries. In developing economies, disruption may materialize faster than productivity gains due to existing digital gaps and differences in how work is performed. The paper – a joint ILO and World Bank background study for the World Development Report 2026 – examines labour market exposure to GenAI across 135 countries, covering around two-thirds of global employment. It…

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Hope&Glory duo wins 2026 UK Young Lions Competition

The Public Relations and Communications Association (PRCA) has announced the winners of the UK Young Lions Competition 2026, with Jenni David and Jack Ashton from Hope&Glory taking home Gold for their campaign ‘Lost for Words’. The duo will go on to represent the UK at the Cannes Lions International Festival of Creativity in June. Responding to a brief set by Alzheimer’s Society, the UK’s leading dementia charity, Jenni and Jack triumphed over 53 teams with their campaign. Entrants were given 24 hours to develop a campaign designed to inspire action…

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IPAi Forum curates selection of AI tools powering industry transformation

As AI continues to reshape creative work, strategy, production and research, the second edition of the IPAi Forum, launched in March brings together a curated selection of tools highlighted by agency individuals who have contributed to the IPAi Forum, that are powering this transformation. From image and video generation to autonomous agent frameworks, SEO optimisation, workflow automation and enterprise‑grade copilots, the IPAi Forum provides a clear overview of every AI tool mentioned, comparing capabilities and outlining where each tool sits in the evolving landscape. In addition to this piece, the…

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