Day: 29 April 2026

CAP – Bill ieve it or not: making greener homes savings claims add up

Stuart Mitchell

The ASA/CAP have released a post called: Tread carefully:- Bill ieve it or not: making greener homes savings claims add up. but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. With more consumers looking to cut their energy bills and reduce their carbon footprint, solar panels, heat pumps and battery storage are attracting a lot of attention — and a lot of advertising that aim to highlight meaningful benefits. If you’re promoting greener homes…

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NS&I put Green Savings Bonds back on sale with increased rate of 3.82% gross/AER

Stuart Mitchell

Green Savings Bonds have been put back on sale with immediate effect. The new Issue pays 3.82% gross/AER fixed-rate over a three-year fixed term.  Launched in 2021, Green Savings Bonds enable savers to help fund green government projects across the UK. Green Savings Bonds are separate to NS&I’s Net Financing target set by HM Treasury each year. The previous Issue of Green Savings Bonds was removed from general sale on 26 November 2025.  The minimum investment in Green Savings Bonds is £100, with a maximum limit of £100,000 per person…

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Corporate climate target-setting up 40% in 2025, with Asia emerging as a centre of gravity

Stuart Mitchell

New data shows sustained growth in science-based and net-zero targets through 2025, leading to 10,000 companies with validated targets globally in January 2026. The Science Based Targets initiative (SBTi) recently published its Trend Tracker 2025, showing that corporate climate target-setting continued to grow strongly in 2025, with a 40% increase in companies with validated targets over the past year. By the end of 2025, 9,764 companies had validated science-based targets. Over the same period, the number of companies with validated net-zero targets grew even faster, rising by 61%. Key findings…

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