Day: 3 May 2026

Powerful new film by Save the Children highlights growing threat to children in modern warfare as number of casualties from explosive weapons in Sudan doubles

Stuart Mitchell

A new animated film, released today by Save the Children, highlights how children’s lives are being torn apart by war, with life-long consequences, as the laws designed to keep them safe are repeatedly broken.   Narrated by British-Sudanese comedian Ola Labib, the 2-minute animation is inspired by the story of a family in Sudan who are living with the long-term effects of explosive weapons.    It follows the story of two brothers, Ali*, 13 and Nour*, 10, who were playing football outside their home in Khartoum when a bomb exploded nearby, changing their lives forever.…

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Publicis Conseil Paris and AXA top ACT Good Report 2026

Stuart Mitchell

Publicis Conseil’s ‘Three Words’ for AXA has been named the world’s most impactful campaign for social good in the ACT Good Report 2026, with France taking the top country spot.  Publicis Conseil ranks as the #1 agency, while Publicis Worldwide leads as the top network. AXA is named #1 brand, reinforcing the growing role of major advertisers in driving purpose-led creativity.  The ACT Good Report is the only global ranking dedicated to creative work that drives social and environmental impact, highlighting campaigns that not only excel creatively but also contribute to positive change.  Compiled by ACT Responsible in collaboration with WARC,…

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Cadent Foundation reports record year of fuel poverty support

Stuart Mitchell

The Cadent Foundation has released its annual Impact Report, revealing that it has awarded over £4.3m worth of grants to charity partners over the past year, supporting more than 70,000 people living in fuel poverty. This is a record high for the Foundation, which has announced it will continue to focus its support on ensuring long-term sustainable solutions are provided to people living in fuel poverty all year round. The last 12 months saw the Cadent Foundation work with a number of organisations which specialise in providing local support to…

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Greenly becomes “The Ecologist”: carbon as the new language of the City

Stuart Mitchell

By reinterpreting the visual codes of The Economist, the City’s reference publication, Greenly is launching a high-impact campaign on the UK market. Far beyond a creative exercise, the initiative sets out a clear principle: carbon management is now emerging as a central driver of financial performance. From Paris to London: scaling up This campaign builds on the momentum of a first landmark initiative launched in 2022 “It takes more than a color to be green”which directly challenged corporate greenwashing and helped position Greenly in the public debate. Four years later,…

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Privacy-led UX is becoming a prerequisite for AI adoption, new MIT Technology Review Insights report finds

Stuart Mitchell

A new report by MIT Technology Review Insights finds that organizations must rethink how they approach data consent, shifting from one-time compliance interactions to ongoing, trust-based relationships with users to succeed in the AI era. The report, “Building trust in the AI era with privacy-led UX”, is produced in partnership with Usercentrics, a global leader in data privacy technology, and is based on in-depth interviews with industry experts and practitioners whose work sits at the intersection of privacy technology, digital marketing, consumer analytics, and trust. Interviewees included experts from organizations such as Forrester,…

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