Tag: ACT Responsible

Publicis Conseil Paris and AXA top ACT Good Report 2026

Stuart Mitchell

Publicis Conseil’s ‘Three Words’ for AXA has been named the world’s most impactful campaign for social good in the ACT Good Report 2026, with France taking the top country spot.  Publicis Conseil ranks as the #1 agency, while Publicis Worldwide leads as the top network. AXA is named #1 brand, reinforcing the growing role of major advertisers in driving purpose-led creativity.  The ACT Good Report is the only global ranking dedicated to creative work that drives social and environmental impact, highlighting campaigns that not only excel creatively but also contribute to positive change.  Compiled by ACT Responsible in collaboration with WARC,…

Read More

McCann Worldgroup Named #1 Agency Network for Promoting Good In “Good Report” From WARC and ACT Responsible

Stuart Mitchell

McCann Worldgroup was named the #1 advertising agency network for promoting good in the 2019 Good Report, a collaboration by WARC and ACT Responsible. The Good Report is a unique ranking of the world’s best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues. Additionally,  Microsoft’s “Changing the Game,” created by McCann New York, and Ikea’s “ThisAbles,” from McCann Tel Aviv, were included in the report’s 5 top-ranked campaigns for social good. McCann New York was also named the #2 individual…

Read More

The Good Report Celebrates The Best Campaigns For Social Responsibility 2017

Stuart Mitchell

The Good Report is a unique ranking of the world’s best use of creative communications to promote  sustainability  and  social  responsibility  to  raise  awareness  of major  social  and  environmental issues. It is created in collaboration between ACT Responsible, the international non-profit association and largest global source of the world’s best ads on social and environmental  issues, and Gunn Report, the global index of creative excellence in advertising. A total of 1045 campaigns produced by 680 agencies for 850 advertisers from 80 countries were evaluated for  this  latest  Good  Report.  The…

Read More