Day: 11 June 2026

Searches for Digital PR rise as brands warned not to confuse earned media with paid link schemes

Stuart Mitchell

New search trend data shows growing demand for Digital PR as online brands look beyond traditional link building and try to build authority in search, media and AI-powered discovery Searches for “Digital PR” have risen by 192% in the past year, reaching 383,000 searches in the past month, according to Google search trend data analysed by Cupid PR. The sharp rise suggests more brands, founders and marketing teams are trying to understand how Digital PR fits into SEO at a time when search visibility is becoming harder to win through…

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Eight major blockers prevent CMOs from closing the gap between brand and performance advertising to drive greater impact

Stuart Mitchell

There is a “say-do gap” in advertising: most marketers know the theory of effectiveness, but struggle to apply it. WARC and a coalition of effectiveness experts have identified eight major blockers for marketers to overcome as they seek to close this gap.   Spanning cultural, procedural and structural misalignments, these barriers undermine effective advertising by preventing marketers from implementing evidence-based principles, such as those demonstrated in the landmark study The Multiplier Effect, released last year.  From a disconnect between the CMO and the C-Suite on the role of brand-building, CEO and…

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Natcap integrates RepRisk Data to Deliver Science-Based Intelligence on Nature-Related Transition Risks

Stuart Mitchell

Natcap, the nature intelligence platform spun out of the University of Oxford, today announced the integration of RepRisk data to provide corporations and financial institutions with a comprehensive solution for measuring and managing nature-related transition risks. As global regulatory mandates like the EU’s CSRD and frameworks such as the TNFD come into force, the sector is shifting its focus toward “double materiality.” This data integration enables organisations to disclose not only their physical dependencies on nature but also their transition risks—specifically the reputational, legal, and regulatory threats stemming from environmental…

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Children with Cancer UK launches ‘Too Big’ campaign to highlight reality of children receiving adult cancer treatments

Stuart Mitchell

Children with Cancer UK has launched a new campaign aimed at highlighting the fact that many children with cancer are still treated using therapies originally designed for adults. The ‘Too Big’ campaign, designed to drive awareness and fundraising support for childhood-specific cancer research throughout 2026, centres around the devastating statistic that just 2% of cancer research funding is currently dedicated to children and young people. Created by creative communications agency Earnies, the campaign uses oversized visuals to symbolise the fact that many children with cancer are still receiving treatments designed…

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Singapore joins GGGI’s Carbon Transaction Facility as fifth contributor, anchoring new Singapore Article 6 Carbon Facility

Stuart Mitchell

Singapore has joined the Global Green Growth Institute’s (GGGI) Carbon Transaction Facility (CTF) as a contributor to the Article 6 Readiness Facility, becoming the CTF’s fifth contributor alongside New Zealand, Norway, Sweden, and the United Kingdom – all key partners committed to supporting the implementation of high-integrity carbon markets under Article 6 of the Paris Agreement. As part of this partnership, the CTF also welcomes the establishment of a new carbon fund, the Singapore Article 6 Carbon Facility (SACF), with Singapore as its principal contributor.  Singapore’s participation reflects its continued commitment to international climate cooperation, and to supporting developing countries…

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