Day: 21 June 2026

New ‘brain hearing’ test could transform early dementia diagnosis, study shows 

Stuart Mitchell

A hearing test measuring how the brain processes sound, rather than how well the ears detect it, could help diagnose dementia, according to researchers at the UCL Queen Square Institute of Neurology Dementia Research Centre.   How does the test work? The nonverbal ‘brain hearing’ test asks people to identify one sound played into one ear while a different sound is played into the other. The task reveals how effectively the brain separates and interprets competing noises, such as when in a busy environment like a restaurant.   The study was funded by Alzheimer’s Society and involved…

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CAP – Charm Over Alarm: make sure your ads for dating services don’t give the ick

Stuart Mitchell

The ASA/CAP have released a post called: Charm Over Alarm: make sure your ads for dating services don’t give the ick but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Since their inception, dating apps and websites have transformed the dating landscape and continue to be used by many in their search for love. We’ve pulled together some top tips to help ensure that your ads make a good first impression rather than raise…

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World Bank Group Report Shows How Digital Tools Can Help Cities Cut Waste Costs, Improve Services, and Build Circular Economies

Stuart Mitchell

Municipalities and waste management companies can use digital tools to improve service reliability, reduce operating costs, strengthen recycling systems, and make better investment decisions, according to a new World Bank Group report, Waste, Reimagined: Practical Guidance for Digitalizing Waste Management. Why it matters: Waste systems are under growing pressure. Global municipal solid waste is expected to rise by 50 percent by 2050, from 2.6 billion tonnes in 2022 to 3.9 billion tonnes. In lower-income countries, waste volumes are expected to more than double, and in some regions triple. The cost…

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“Small thinking” is killing advertising warn Les Binet and Will Davis

Stuart Mitchell

A new report, written by Les Binet and Will Davis and published by the IPA, argues that advertising effectiveness is being undermined by short-termism, narrow metrics and underinvestment, and calls on the industry to “think big” again to unlock real business growth.   In Go Big or Go Home, Les Binet, Author, Consultant and Visiting Professor at Ravensbourne University, and Will Davis, Chief Data Officer and Co-Owner of Medialab, outline the state of marketing effectiveness today, identifying where they think the key problems holding it back lie and offering practical…

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