Day: 22 June 2026

Food waste – the opportunity is hiding in plain sight

Stuart Mitchell

Global environmental action NGO WRAP will use London Climate Action Week (LCAW) as the first in a series of international events to change the narrative around global food waste, showing that we have Everything to gain – nothing to waste by acting on one of the world’s biggest overlooked economic, environmental and social opportunities.  With events at Climate Week New York City and COP31 to follow, WRAP will launch a new global campaign to focus on scaling action to reduce food waste across the world’s food systems and supply chains. WRAP…

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Future Harvest: the European programme tackling the decline in generational renewal in farming

Stuart Mitchell

EIT Food and the PepsiCo Foundation today announced the launch of Future Harvest, a new European program designed to support young and next-generation farmers as they build viable, resilient and future ready farming operations. EIT Food is supported by the European Institute of Innovation and Technology (EIT), a body of the European Union. Across Europe, the farming population is ageing rapidly. Only around 11% of farm managers are under the age of 40, according to European Commission and Eurostat data, while farmers face mounting pressures from climate change, rising input…

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Ceres urges timely adoption of California cap-and-invest adoption

Stuart Mitchell

Ceres recently urged the California Air Resources Board (CARB) to adopt the state’s updated cap-and-invest program without delay while maintaining the integrity of the program, emphasizing that any delay “would undermine market confidence, disrupt business planning, and signal instability at exactly the wrong moment.”   Ceres Senior Manager, State Policy, West, Maggie Field testified at a CARB hearing on the program and underscored concerns about the structure of the Manufacturing Decarbonization Incentive (MDI), a proposed mechanism within the cap-and-invest program that would provide additional emissions allowances to support industrial decarbonization…

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2 billion cans used during FIFA World Cup – the trophy isn’t the only valuable metal on offer

Stuart Mitchell

The UK will consume an estimated 2 billion canned drinks over the course of FIFA World Cup 2026, according to Recycle Now and Every Can Counts. As recycling, these have a market value of around £28.5 million – enough to pay all (or some) of the transfer fees of many of the tournament’s top players.  Aluminum cans have a recycling value of around £1,000 a tonne, meaning across the whole of the UK recycled cans consumed during the tournament could cover the current transfer fees for a range of players.  From the England squad,…

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New Billion Dollar Boy Research Reveals How Creator Instinct® Drives Brand Impact on Social

Stuart Mitchell

Billion Dollar Boy, the social agency with Creator Instinct®, today announces Creator Instinct®: Unlocking the Social Code, a new research report to decode and systemise what truly drives performance in creator-led content and how brands can apply those learnings to drive tangible brand impact.  Powered by the analysis of 5,000 creator-led assets developed by Billion Dollar Boy across the US and UK spanning Instagram, TikTok, paid social and brandlift campaigns, the report examines the cultural, emotional and platform dynamics behind high-performing creator content. The assets are assessed for four core…

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