University of Houston Awarded $3.8M Grant to Expand Access for Prediabetes Prevention

The University of Houston has received a $3.8 million award from the National Institutes of Health to launch a five-year study evaluating whether continuous glucose monitors (CGMs) can be an effective and accessible tool for preventing or delaying progression to Type 2 diabetes among underserved populations. With an estimated 115 million U.S. adults living with prediabetes, researchers and clinicians from UH Health, the University’s academic health enterprise, will work with community partners to test how CGMs can be used as an effective and accessible tool for preventing Type 2 diabetes.…

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LIONS CMO Accelerator comes to five cities beyond Cannes Lions

LIONS is bringing its established CMO Accelerator programme to five cities beyond Cannes Lions, making the leadership experience more accessible year-round through a series of CMO Accelerator City Editions. The City Editions bring the global benchmarks and best practices established at Cannes Lions closer to regional communities, by making LIONS’ evidence, capabilities and networks accessible throughout the year and tailored to local markets. The regional insights and leadership conversations from cities around the world will feed back into Cannes Lions, ensuring the global gathering continues to reflect and elevate the…

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Global retail ad market to hit $200bn milestone this year as growth momentum slows

The global retail media market continues to grow and evolve, with ad investment projected to surpass $200bn this year and reach $223bn by 2027, per WARC Media. However, growth is slowing towards single digits, and there are dangers of ‘enshittifying’ the shopper experience, which in turn may have a negative impact on campaign effectiveness, as retail media networks look to meet ambitious targets. Alex Brownsell, Head of Content, WARC Media, says: “The retail media landscape is maturing and consolidating, forcing marketers to rethink their approach. While retail media excels at…

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Unilever and Galaxy Surfactants deepen partnership to accelerate innovation and growth

Unilever and Galaxy Surfactants recently announced the signing of a Partnership Growth Charter. The Charter marks a milestone in a 45-year partnership and begins a new phase of co-invested and technology-led collaboration to deliver innovation, resilience, competitiveness and growth. By combining Galaxy’s surfactant science and value-engineering capabilities with Unilever’s formulation and innovation expertise, as well as consumer understanding, the Charter is designed to accelerate the development of next-generation surfactant technologies and new chemistries, enabling scientific advances to be translated faster into superior products and consumer experiences. The partnership between Unilever…

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Bastion USA and BUNTIN Merge to Create a New Global Independent Powerhouse

Two of the most respected independent agencies worldwide, Bastion USA and BUNTIN, have announced a landmark merger that will see the creation of a new global network designed to turn the ad world “Upside Down Under” by challenging traditional holding companies and redefining what independence can achieve at scale. With operations spanning the United States, Australia and New Zealand, the merger positions the combined business as one of the strongest and most integrated independent agency groups worldwide, a network built for modern marketers with borderless connection, creativity, empowerment and measurable…

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