Channel 4 and Paramount have agreed that from 2027, Channel 4 Sales will become the exclusive advertising sales partner for a broad portfolio of Paramount brands in the UK, including its public service network, 5. The long-term commercial partnership – the first time that advertising for the two PSBs has come under one roof – will create compelling new opportunities for brands to reach larger audiences, while supporting both broadcasters’ continued investment in British content. Under the terms of the agreement, Channel 4 Sales will assume responsibility for airtime sales…
Read MoreChannel 4 and 5 strike historic partnership to create unique offering for advertisers
