Day: 24 October 2026

From seed to screen: how Out of Home locations are being returned to nature

Stuart Mitchell

An experiment to ‘rewild’ Manchester’s Chester Road Roundabout by the outdoor advertising company Ocean Outdoor is creating a blueprint to help transform other city centre roadside locations into rich, biodiverse habitats. Over the hottest, driest summer on record, gardeners transformed a plot of around one acre surrounding one of Manchester’s busiest interchanges from parched grass into a flowering meadow, introducing a new feeding ground and home for insects and birds. Landscapers populated the areas surrounding three large format outdoor advertising screens with more than 150 species of high density nectar…

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Strategic thinking is the biggest skills gap for marketing, WFA research

Stuart Mitchell

World’s biggest companies say there’s an acute shortage of people who can deliver judgement, prioritisation and insight development. Brands need to upskill existing staff rather than trying to hire their way out of the problem AI is redefining the way brands work with talent and develop their skill base, requiring a new approach that balances human skills with technical expertise, according to a new report from the WFA and its strategic partner mediasense. The report identifies strategic thinking as marketing’s biggest talent gap, with 72% naming it as the No.…

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Purina highlights the importance of supporting UK farmers as weather pressures grow

Stuart Mitchell

Pet care company Purina is highlighting the importance of supporting UK farmers to help them adopt regenerative practices, as new research points to increasing British farming from difficult weather and rising costs.   Through Landscape Enterprise Networks (LENs), Purina is providing funding, technical expertise and practical support for 110 UK wheat farmers across 8,000 hectares of UK farmland, helping them to trial measures including cover crops, crop rotation, reduced soil disturbance, improved nutrient management and tree and hedgerow planting. New research commissioned by Purina among 100 UK farmers reveals 87%…

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OAAA Launches Programmatic & Automation Center of Excellence to Accelerate the Future of Out of Home

Stuart Mitchell

The Out of Home Advertising Association of America (OAAA) today announced the launch of its Programmatic & Automation Center of Excellence, an industry-led initiative designed to modernize the out of home advertising ecosystem and strengthen OOH’s position within omnichannel media strategies. OAAA has appointed Ari Buchalter, Chief Strategy Officer at Broadsign, as the Center’s inaugural Advisory Board Chair and Ashwini Karandikar as Executive Lead. The Center will bring together media owners, technology providers, agencies, brands and other stakeholders to make OOH easier to plan, buy, measure and integrate across the…

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Bauer Media Outdoor celebrates 10 years of partnership with Trees for Cities in a new Out of Home campaign 

Stuart Mitchell

Bauer Media Outdoor, one of the UK’s leading Out of Home (OOH) media and infrastructure companies, today launched a new OOH campaign to celebrate the 10th anniversary of its partnership with UK environmental charity Trees for Cities. This marks a decade of collaboration dedicated to creating greener and more resilient urban environments across the country.  The OOH campaign highlights the positive impact of urban greening and encourages communities to recognise the vital role trees and green spaces play in city life. The campaign was created by Bauer Media Outdoor’s in-house…

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