Day: 7 November 2026

World Bank Group and BlueOrchard Partner to Expand Access to Emerging Markets Private Debt Investments

Stuart Mitchell

The International Finance Corporation (IFC), a member of the World Bank Group focused on the private sector, and BlueOrchard Finance Ltd (BlueOrchard), a leading global impact investment manager and member of the Schroders Group, have joined forces to channel long-term institutional capital into emerging markets, helping create jobs and expand economic opportunity in regions where private investment has historically been difficult to mobilize. The initiative is supported by a private debt investment vehicle which targets up to $2 billion in commitments, with Tokio Marine Group as the anchor investor in…

Read More

Binet and Boyd urge marketers to “kick the promotion habit”

Stuart Mitchell

Brands are investing more in price promotions than advertising, making promotions the largest single component of marketing spend, yet 75% of marketers cannot estimate what proportion of their promotions are profitable. This is according to new research from effectiveness expert Les Binet and Kantar’s Global CSO, Dom Boyd, unveiled at the IPA Effectiveness Conference (7 October 2026). The findings are based on a new study of 250 senior marketing and insight leaders from UK consumer goods businesses, conducted by Censuswide on behalf of Boyd and Binet. The research, which included…

Read More

Amcor Helps Yorkshire School Restore Outdoor Learning Space Using Recycled Materials

Stuart Mitchell

Amcor, a global leader in developing and producing responsible packaging solutions, has helped Hepworth Junior and Infant School in West Yorkshire restore access to its wildlife pond and outdoor learning environment using infrastructure manufactured from recycled plastic materials. The project demonstrates how recycled materials can be used in practical community applications, helping schools and local organizations maintain valuable outdoor spaces while extending the useful life of recovered plastics. The school’s wildlife pond and surrounding woodland form an important part of its curriculum and Forest School program, providing pupils with opportunities…

Read More

Children’s climate concerns are reshaping their parents’ financial choices

Stuart Mitchell

New polling data from leading ethical bank Triodos Bank UK reveals a younger generation feeling the impacts of climate breakdown and pushing their parents to ensure that their money is invested sustainably. Following the hottest summer on record, three quarters (75%) of the 1,000 children surveyed said that the hot weather this summer meant their school days were different, while 72% worry about climate change affecting their future.   As a result, 81% think that banks should put money into companies that will help the planet in the long term. When…

Read More

CAP – A pulse check for health apps: when does software become a medical device?

Stuart Mitchell

The ASA/CAP have released a post called: A pulse check for health apps: when does software become a medical device? I have copied this post below but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From step counters to heart-rate monitors, health apps are becoming increasingly sophisticated. As advertisers promote new health-monitoring features, they should take care not to overstate what their technology can actually do. Three recent ASA rulings highlight why advertisers should think…

Read More