Year: 2026

Purple Tree Communications Becomes First Agency to Achieve PRCA CMS Go Accreditation

Stuart Mitchell

Purple Tree Communications, a female-founded, independent PR agency, has become the first agency in the UK to be awarded the PRCA CMS Go accreditation, a newly launched best-practice standard developed specifically for small agencies. The Communication Management Standard (CMS) is the only globally recognised best-practice accreditation for PR and communications agencies. Developed by the Public Relations and Communications Association (PRCA), CMS assesses agencies across nine key areas, including Leadership and Communication, Business Planning, Financial Management, Client Satisfaction, People Management, Campaign Delivery, and Equity. In 2025, the PRCA introduced CMS Go,…

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IPAi Forum to help agencies navigate the fast-moving world of Generative AI

Stuart Mitchell

The IPA has launched IPAi Forum, a new, free thought-leadership platform designed to help advertising agencies navigate the fast-moving and increasingly complex world of Generative AI and practical AI deployment. IPAi Forum cuts through the AI hype to provide grounded, real-world insight into where AI is adding genuine value, how agencies are deploying it today and what pitfalls to avoid. It also explores what comes next. Alongside this, the Forum supports agencies in building the skills and capabilities the industry needs, with practical guidance on training, legal and regulatory considerations,…

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UNESCO Trains Judicial Professionals on Fact-Checking and Countering Disinformation

Stuart Mitchell

UNESCO, in partnership with the National Center for International Judicial Cooperation, conducted a specialized workshop on fact-checking and countering disinformation, in coordination with the Security Media Cell. The workshop is part of the EU-funded “Social Media for Peace” project. The workshop focused on addressing Disinformation through fact-checking mechanisms, contributing to participants’ ability to identify misinformation, and fake news. It also supported the development of a shared professional understanding of information management within judicial contexts. This activity forms part of the National Center’s ongoing efforts to enhance institutional coordination and build…

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Billionaire wealth jumps three times faster in 2025 to highest peak ever, sparking dangerous political inequality says Oxfam

Stuart Mitchell

Billionaire wealth jumped by over 16 percent in 2025, three times faster than the past five-year average, to $18.3 trillion – its highest level in history, according to a new Oxfam report today as the World Economic Forum opens in Davos. Billionaire wealth has increased by 81 percent since 2020. This comes as one in four people don’t regularly have enough to eat and nearly half the world’s population lives in poverty. The report “Resisting the Rule of the Rich: Protecting Freedom from Billionaire Power” analyzes how the super-rich are…

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The First Minister’s Start Up Challenge

Stuart Mitchell

Young entrepreneurs will be supported to turn their ideas into successful businesses through a new Scottish Government programme. The First Minister’s Start Up Challenge will empower young people aged 18 – 30 from disadvantaged or underrepresented backgrounds to start innovative businesses. Delivered in partnership with The King’s Trust and social enterprise Dechomai, around 20 participants will be selected for a six-month accelerated entrepreneurial apprenticeship. This will provide tailored support and access to masterclasses, workshops and hands-on experience. Participants will receive a £500 “Test Your Business” grant, with those ready to…

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