CAP – Top Tips for Influencer Giveaways

The ASA/CAP have released a post called: Top Tips for Influencer Giveaways. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Prize draws or ‘giveaways’, where a winner is chosen at random from all valid entries, are ever popular on social media and increasingly being run by creators and influencers for the benefit of their followers.  Although running prize draws can help boost your engagement…

Red Cross Holiday Gift Guide: 3 Ways to ‘Give Something That Means Something’

After responding to a string of historic disasters, the American Red Cross is appealing to the public to “Give Something That Means Something” this holiday season. Beginning on Giving Tuesday, November 28, and throughout the Holiday Giving Season, donors can help bring hope and relief to children, families and communities that need it most with their holiday shopping. Beginning in late August, the Red Cross embarked on providing wide-ranging relief efforts in response to three historic back-to-back hurricanes—Harvey, Irma, and Maria—followed closely by the deadliest week of wildfires in California…

Golden tickets from Albert Bartlett give back to local charities

Leading potato supplier Albert Bartlett, which has supplied the equivalent of over11m meals to FareShare during its 14-year relationship with the UK’s biggest charity tackling food waste for social good, had a special festive surprise in its potato bags. Five charities found golden tickets worth £100. These tickets will be used by the charities to buy essentials that they need to support their communities. Lucky Golden Ticket winners included: Laurence’s Larder and Open Kitchen, Northwest London The Food Chain, North London Kellands School, Aberdeenshire Dundee Survival Group, Dundee Faifley Community…

WFA President: Marketing’s new ways to deliver value

In 2024, marketers need to deliver for their businesses in new and unprecedented ways. CMOs have more power than ever to shape the fortunes of their brands, says WFA President and Mastercard CMO Raja Rajamannar. The landscape of marketing is evolving, providing a fertile ground for innovation and creativity. We have more power than ever to redefine how businesses connect with their target audience and achieve unprecedented success. In such a dynamic environment, the potential for marketers to shape the fortunes of their businesses is more promising than ever before.…

First-Of-A-Kind Pilot For Financing Carbon Removals Launches In Partnership Between CUR8, UNDO, British Airways And Standard Chartered

CUR8, a UK-based company dedicated to building the global market for carbon removals, in partnership with UNDO, a UK-founded, world-leading carbon dioxide removal project developer specialising in enhanced rock weathering, British Airways and Standard Chartered have launched a first-of-a-kind financing pilot to help scale up the carbon removals market. Financial solutions of this kind are a crucial step in enabling the carbon removals market to reach the multi-billion-tonne scale required, according to the IPCC, to limit global warming below 1.5 degrees. Carbon removal is the process of removing carbon dioxide…