Ad agencies invite clients to help boost voter registration

An election is coming. But millions of young people still aren’t registered to vote. 

The #ItsOurTime campaign is has called on the UK’s advertising agencies to get their clients involved in boosting voter registration levels ahead of the 12 December general election.

#ItsOurTime is a politically neutral campaign to get two million 18-30-year-olds who care about climate to register to vote. It’s not about changing minds, it’s about adding voices.

Agencies including Wieden+Kennedy, Mindshare and Saatchi & Saatchi are already involved, as well as hundreds of individuals, creating assets to share on social media and other platforms.

Now #ItsOurTime is launching phase two of its 2019 campaign, mobilising the influence of ad agencies on their clients – which include the country’s biggest employers. It is calling on agencies to ask all their clients if they will send an all-staff email encouraging employees to register to vote in time for the election.

Ella Saltmarshe, Director of #ItsOurTime, said: “Advertising agencies are hubs for the nation’s employers and this campaign enables them to use that position for good. Many agencies and clients are looking for ways to do something about climate change. This is something very practical you can literally do today.”

What can you do?

Many of your clients employ 18-30-year-olds. Many of these clients  are also looking for ways to do something about the climate crisis. 

You can offer them a simple thing to do – help their employees register to vote. 


Make it easy for your clients to send out an all-staff email or intranet message encouraging their staff to register at It’s that simple.

You can also direct them to which has a direct call to action, templates and background information.

It’s our time. Let’s use this opportunity to make a difference.

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