Day: 9 September 2025

Tsunami of water poverty warning as polling shows how older people on a low income are cutting back on usage

Stuart Mitchell

Almost half (46%) of older adults (65+) in England and Wales living on a low income are currently cutting back their spending on their water usage either a ‘great deal’ or a ‘fair amount, according to a new YouGov poll commissioned by charity Independent Age.  During the first half of 2025 the polling found: 46% of older people on a low income reduced the amount of times they flush the toilet toreduce their water bill 41% reduced how often they use the washing machine 31% reduced how often they shower The new research…

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Marketing study shows shift from digital to print in political campaigns

Stuart Mitchell

New marketing study by Aura Print shows the shift from digital to print in political campaigns. How much are political parties spending on printing? Party name 2019 General Election 2024 General Election Difference in spending (2019-2024) Total expenditure (in £) Reform UK 127,755.50 1,458,008.84 1,330,253.34 Labour Party 379,472.58 1,161,133.50 781,660.92 Conservative Party 7,363.98 377,281.46 369,917.48 Green Party 49,807.70 296,307.76 246,500.06 Liberal Democrats 1,644,202.25 575,215.59 -1,068,986.66 Please find the full dataset here.  On the surface, a pattern emerges among both the left and right: printed campaign material is becoming more important…

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Deli Kitchen partners with food charity Rethink Food to help kids learn more about nutrition.

Stuart Mitchell

This summer, Deli Kitchen, the UK’s third fastest-growing speciality bread brand, is teaming up with food education charity Rethink Food to deliver a programme of hands-on workshops and nutritional education for children, where they can explore food, learn about nutrition, and build a healthier, more curious relationship with what they eat.  The partnership with Rethink was developed and brokered by The GOOD Agency and has been brought to life in a campaign supported by Not Normal Group’s creative studio all things, with the planning and buying by its media agency Unfinished.…

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Eurobest 2025 opens with refreshed categories

Stuart Mitchell

The 38th edition of the Eurobest Awards, which celebrates Europe’s most groundbreaking creativity, has announced today that entries for the 2025 edition are now open. This year sees changes to the Awards, with updates that reflect the evolving European creative landscape and celebrate work that drives real impact, inclusivity and innovation. As part of Eurobest’s commitment to staying at the forefront of European creativity, a number of Awards have been redefined and evolved to better reflect how creativity is transforming culture, business and society: – Evolving the Design Eurobest Award…

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WARC reveals insights from the winners of the Cannes Creative Effectiveness Lions 2025

Stuart Mitchell

Prioritising consistent creative and embracing fun and disruption are the keys to success, according to a new report by WARC, the global authority on marketing effectiveness. ‘Creative Effectiveness Lions 2025 – Insights from the winners’, identifies trends and themes common to the award-winning campaigns of this year’s Cannes Creative Effectiveness Lions, rewarding creativity that has also met business goals and driven sustainable impact over time. Based on WARC’s analysis of the entries and the jury’s deliberations, the report unearths insights into what makes a campaign both creative and effective, offers…

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