AMVBBDO, Riff Raff Films, Edelman, Ketchum and McCann London among the UK shortlist at Gerety 2025

The Cheeky Controller, Unsilence the Crowd, Liming With Gran, Never Just A Period and The Gifting Hour are some of the shortlisted campaigns from the UK in this year’s edition of Gerety Awards.

This week you can watch the jury insight panels LIVE from the UK, USA, Brazil, Canada, France, Australia, South East Asia, Romania, LATAM, Spain, South Africa, MEA and Colombia. 

Shortlist Highlights:

  • Germany, USA, UK and France are the countries with the most works among the finalists.

  • VML is the most shortlisted network

  • Kazakhstan, Paraguay and Croatia get into the shortlist for the first time at Gerety.

  • Art Direction sees the most shortlisted entries into the Craft CUT with works including Unwrap The Summer, Connecting Europe and In Hot Water.

  • The most shortlisted campaign is Dancing Washers for Whirlpool by VML México. 

The Grand jury will now choose the final winners which will be announced Tuesday, September 2. It will include Bronze, Silver, Gold, and Grand Prix, along with the overall Network and Agency of the year winners. 

Watch some of this year’s jury as they discuss trends and favourite campaigns from the 2025 Gerety Awards at the Gerety Jury Insights taking place this week.

Moderated by Nicola Kemp, editorial director at Creativebrief the panel includes:

Emma De La Fosse, former CCO, Edelman; Pansy Aung, Creative Director, DIGITAS; Ruth Boulter, Creative Director, McCann London and Tash Beecher, Creative Director, Syneos Health 

See the full shortlist at www.geretyawards.com

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