Tag: Edelman

NGOs more trusted than media to deliver accurate information, says report

Stuart Mitchell

NGOs are seen as more likely than media, government and business to be reliable sources of information, a new report shows. The 2023 Edelman Trust Barometer, produced by global PR firm Edelman, surveyed 32,000 people in 28 countries in November 2022. Globally, 51% said they thought of NGOs as a reliable source of trustworthy information, while 29% said they were likely to provide false or misleading information. Businesses were also seen as good sources of information, with 48% considering them reliable. More people thought governments were a source of false…

Read More

Edelman Launches Edelman Impact to Harness the Expertise of Its ESG, Sustainability, Purpose Offerings

Stuart Mitchell

Edelman has announced the launch of Edelman Impact, a new global strategy intended to harness the power of its ESG, Sustainability, Purpose and Climate offerings. Martin Whittaker, CEO of JUST Capital, will serve as senior advisor of Edelman Impact, which will provide industry leading counsel to clients seeking to advance their strategies on climate, purpose and ESG. Edelman has also named Robert Casamento its first-ever global head of Climate. To help guide client engagement around sustainability Edelman has issued a new set of principles, which include working with those committed…

Read More

Gerety Awards 2020 shortlist announced: Quiet Storm, Edelman, Dog Eat Dog, Havas, McCann, Wunderman Thompson, MRM, MullenLowe and Uncommon Creative Studios from the UK all make the CUT

Stuart Mitchell

The winning entries show clients and interested parties which work resonates with the world’s most powerful consumers. The shortlisted entrants from the UK are Dog Eat Dog London with Absent for Freedom4Girls Edelman London with Eternal Run for ASICS Havas London with Let What’s Inside Out for Topshop x Calm McCann London with 40,000 Strong for Help for Heroes MRM with Cards of Acknowledgement  MullenLowe London with Granny Got Pants for sloggi Quiet Storm London with Pestminster for Women’s Equality Party Uncommon Creative Studio with Britain Get Talking for ITV…

Read More

2018 Edelman Trust Barometer Reveals Record-Breaking Drop in Trust in the U.S

Stuart Mitchell

The 2018 Edelman Trust Barometer reveals that trust in the U.S. has suffered the largest-ever-recorded drop in the survey’s history among the general population. Trust among the general population fell nine points to 43, placing it in the lower quarter of the 28-country Trust Index. Trust among the informed public in the U.S. imploded, plunging 23 points to 45, making it now the lowest of the 28 countries surveyed, below Russia and South Africa. The collapse of trust in the U.S. is driven by a staggering lack of faith in…

Read More

Shell Synergy Truck accepts kinetic energy payments

Stuart Mitchell

Shell launches the Shell Synergy Truck with a three-day pop up in New York City this week, after that it will complete a bi-coastal tour of US colleges. What’s so unusual about a food truck you might ask, the answer is in how you pay. The iniative called ‘Jump for Your Lunch’ features kinetic tiles which converts the power of footsteps, jumping, or even dance into payment . The truck aims to publisice the renewable energy technologies it is working on, from wind and solar capture, to recycled waste from coffee…

Read More