Annual Competition Finds Fresh Voices While Strengthening Mental Health in Communities of Color

This summer, gospel music competition How Sweet The Sound will showcase breakthrough performers in music, dance, and spoken word that are ready to reshape the gospel music industry. The live event takes place June 3, 2023, at the Cobb Energy Performing Arts Centre in Atlanta, GA.

How Sweet The Sound will enable emerging artists to vie for cash prizes and the title of best gospel choir, soloist, dance performance and spoken word artist. Judges include Grammy Award winner and pastor, Hezekiah Walker; Grammy Award winner, actress, author, and entrepreneur Tamela Mann; Dove Award winner and Grammy nominated artist, actress and author Jekalyn Carr; renowned gospel choir director and Stellar Award winner Ricky Dillard; and national Billboard chart-topping choir director, syndicated radio host, and pastor J.J. Hairston. The judges, along with How Sweet The Sound’s host, Grammy Award-winning song writer and record producer Donald Lawrence, will perform live at the event.

“I am so happy to see that How Sweet The Sound can continue to provide a platform for the performing arts to flourish within the faith-based community,” said Nathanael Brown, an award-winning choral director, saxophonist, and CEO of Gentle Giant Music Ministries, which owns the How Sweet The Sound brand.

This year, for the first time, How Sweet The Sound will award a winner in the “Best Spoken Word Artist” category, in collaboration with the Ad Council’s Mental Health Initiative. Through this ongoing partnership, How Sweet The Sound will continue to elevate the importance of mental health and encourage people in the Black community to take a proactive approach to their emotional wellbeing. This includes sharing resources like expert-vetted conversation guides from Sound It Out, which uses the power of music to help parents and caregivers have conversations about emotional wellbeing with their middle schoolers.

“We’re thrilled to deepen our ongoing partnership with How Sweet the Sound and shine a light on the importance of supporting emotional wellbeing for everyone, including the Black community,” said Sherry Thompson, Mental Health Campaign Coalition Lead, the Ad Council.

Tickets for How Sweet The Sound are available at Ticketmaster or the Cobb Energy Performing Arts Centre.

How Sweet The Sound is a national gospel music competition tour celebrating the history and sound of gospel music and dance throughout the USA. Follow How Sweet The Sound communities on Facebook, Instagram, and TikTok.

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