Ashley Stewart®, is excited to announce a year-long partnership with Susan G. Komen®. Ashley Stewart will stand as a Champion Partner alongside Susan G. Komen’s Champion Partner family of other blue chip brands.
Stronger together, the two female power-houses have teamed up in an effort to create a world without breast cancer. A particular focus of their collaboration will be Komen’s “Know Your Girls™” initiative, which, in partnership with the Ad Council, empowers African-American women to have ownership and understanding of their breast health. African-American women are 40% more likely to die from breast cancer relative to Caucasian women and that is unacceptable. Ashley Stewart’s goal is to help Susan G. Komen educate and inspire women to understand their risk for breast cancer and to take charge of their breast health by weaving in relevant information throughout its various campaigns in 2019.
In addition, the recently announced 2019 Finding Ashley Stewart brand ambassador search will now also include complimentary breast cancer information and education at each of this year’s six regional tour stops in Los Angeles, Houston, Chicago, Hampton, Miami and Atlanta, as well as the digital tour beginning February 5 and the third annual Finale on September 14, 2019 at the historic Kings Theatre in Brooklyn, N.Y. With over a million votes entered in last year’s tour, Finding Ashley Stewart is no longer just a contest, but a movement of collective empowerment of the everyday woman.
To kick off the partnership, in February 2019, Ashley Stewart will be donating $1 to Susan G. Komen for each bra sold in stores or online from February 1 through February 28. In conjunction with the generous donations from its customers and various other fundraising promotions and initiatives throughout the year, including Finding Ashley Stewart, Ashley Stewart and its community base will donate at least $200,000 to Komen.
“Our partnership with Susan G. Komen at the Champion Partner level is purposeful,” said James Rhee, Chairman and CEO of Ashley Stewart. “We have created a unique community around the Ashley Stewart brand. Our Ashley Stewart College Tour educates and funds scholarships for the young leaders of tomorrow, while Finding Ashley Stewart recognizes the oftentimes unsung, everyday women leading households and neighborhoods. Our commitment to Susan G. Komen, and particularly the sub campaign of Know Your Girls and its focus on African American women, is another way in which we are working to have a broader, positive and sustainable impact.”
African-American women in the U.S. are more likely to be diagnosed younger, at later stages and with more aggressive forms of the disease, limiting their treatment options. According to a study conducted for Susan G. Komen and the Ad Council*, 92% of African-American women agree breast health is important, but only 25% have recently discussed breast health with their family, friends or colleagues. Moreover, only 17% have taken steps to understand their risk for breast cancer.
Regardless of race/ethnicity, age, disability, socioeconomic status, sexual orientation, or education, together, Ashley Stewart and Susan G. Komen will offer information and tools throughout the year that can ultimately promote early detection and, when combined with effective treatment, save lives.
“We are so thrilled to have Ashley Stewart join our fight against breast cancer. This partnership will enable us to inspire women in neighborhoods across the country to take charge of their breast health. Through this partnership, we will be able to provide critical information and resources to women in need,” said Paula Schneider, CEO of Susan G. Komen. “With its highly engaged and diverse network of women employees and customers, not to mention its strong historical ties to African American communities throughout the United States, we could not think of a more influential or well-suited partner than Ashley Stewart to close the gap in breast cancer outcomes. Together, we will ensure that where a woman lives, what she looks like and how much money she has does not determine whether she lives.”