Author: Stuart Mitchell

Mobsta named best media owner to work with

Stuart Mitchell

IPA agencies and digital specialists have named Mobsta as the best media owner to work with, according to the IPA Digital Media Owners Autumn 2024 Survey. In the survey, which details which media owners deliver the highest levels of service and which have shown a commitment to continually improving their digital standards, 92.3% of respondents said that their overall experience of working with Mobsta was a good one, achieving the highest overall score since November 2022. Mobsta was closely followed by Reddit on 90.9%. While Mobsta led overall and among…

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Penguin Random House Celebrates 10 Years of Partnership with Save the Children Through Unprecedented Global Book Donation Effort

Stuart Mitchell

Penguin Random House is celebrating 10 years of partnership with Save the Children through a multiyear book donation of one million books to spread the joy of reading to kids everywhere. Since 2014, Penguin Random House has donated over two million books to children and families participating in Save the Children’s programs and has also supported many of the global humanitarian organization’s emergency response efforts around the world. The publisher is renewing its commitment by giving an additional one million books to children over the next three years. This investment…

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CAP – Soy it ain’t so: A guide to advertising meat-free products

Stuart Mitchell

The ASA/CAP have released a post called: Soy it ain’t so: A guide to advertising meat-free products. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. The number of vegan and vegetarian options available to consumers have mushroomed in recent years, including a growing number of products that seek to approximate the taste and texture of meat with animal-free alternatives. From mycoprotein burgers to seitan…

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We talk fossil fuel advertising with alderman Robert Barker the man behind The Hague’s groundbreaking ban

Stuart Mitchell

On September 13 last year, in a groundbreaking move that received huge international coverage, The Hague, Netherlands, became the first city globally to legally ban advertisements for fossil fuels. This legislation marks a significant milestone in the fight against climate change, addressing the powerful role of advertising in shaping public perception and consumer habits. There are implications here for ethical marketing, climate change and the face of advertising worldwide. As this is such a big deal we’re going to look into the ban, the background to it and add in…

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Finland’s first commercial-scale offshore wind farm underway

Stuart Mitchell

The work is already in full swing in Korsnäs off the west coast of Finland where one of the most significant industrial projects in the country is in progress. To achieve carbon neutrality by 2035 and to enhance Finland’s energy self-sufficiency, more electricity from renewable sources is needed. “Wind power, being a crucial energy source for decarbonisation, makes the Korsnäs project a vital contributor to this transition,” says Klaus Nissen, Project Director at Vattenfall. “Once completed, it will produce fossil-free electricity for over two million apartments or 350,000 electrically heated…

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