Author: Stuart Mitchell

Sodexo prevents food waste equivalent to over one million meals in the last 12 months

Stuart Mitchell

In 2019, the 74th United Nations General assembly designated 29 September as the International Day of Awareness on Food Loss and Waste Reduction. To mark this day, Sodexo has released its latest food waste reduction figures. Sodexo UK and Ireland has today announced that over the last 12 months (September 2022 to August 2023), the business has again stepped up its WasteWatch programme to prevent food waste equivalent to 1,011,713 meals. WasteWatch works by rapidly capturing food waste data and giving clear insights into what is being wasted and why.…

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Half of the UK wants charities to get involved in politics

Stuart Mitchell

Half of people (51%) say they want charities to campaign on political issues, according to the latest research from Enthuse, the donations, fundraising and event reg platform. There is a clear divide between age groups however, with 64% of under 45s supporting charity political involvement versus 61% of over 45s who don’t.  The latest edition of the quarterly Donor Pulse research follows the Charity Commission’s new guidance on charities’ social media use, released after the RSPB’s comments about the government’s shift on environmental policies. The Donor Pulse report looks at the level of trust…

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The One Show 2024 Opens Call for Entries, Changes Including Addition of Jury Presidents

Stuart Mitchell

The One Club for Creativity kicks off The One Show 2024 with a number of notable changes to the program, and an engaging call for entries campaign and visual identity from NOT Wieden+Kennedy London. For the first time, The One Show will appoint Jury Presidents.  These top creatives from around the world, to be announced shortly, will lead judging for each discipline and have a vote on the work.  In addition, members of The One Club Board of Directors will now act as onsite facilitators for jury discussions, serving as…

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New Research Reveals How People Engage With Brands Using Images 

Stuart Mitchell

The first academic research study to look at how consumers use pictures and not text to engage with a brand revealed there are four behaviours people evidence through images. The research explored 29,000 pictorial posts created by individual users on the official Instagram and Facebook pages of Amazon, Apple, American Airlines and Nike. Academics at University of Glasgow Adam Smith Business School, Strathclyde Business School and ESCP Business School, Madrid, conceptualized forms and identified outcomes of customers’ engagement behaviour using images: Evidential – evidencing ownership and purchasing of a brand…

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Retailers failing to prioritise accessibility risk losing billions beyond the purple pound

Stuart Mitchell

A compelling survey* released recently sends a clear message to retailers: prioritise accessibility or risk billions in online sales, potentially alienating a significant share of British consumers. The results from the survey – commissioned by ecommerce agency Quickfire Digital –  reveal that 55% of UK consumers say they have discarded a purchase due to accessibility issues either online or instore. This abandonment translates to a significant financial blow for UK retailers, extending well beyond the confines of the ‘purple pound’. Over half (51%) also believe retailers should include people of…

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