Tag: global

Piccadilly Lights leads the country in a moment of national reflection on Holocaust Memorial Day

Stuart Mitchell

Out of Home screens across the nation led the commemorations for Holocaust Memorial Day with Landsec’s Piccadilly Lights in London counting down to the Light the Darkness moment at 8pm on 27th January. The DOOH screen broadcast a 15 minute animated DeepScreen® 3D sequence, transforming Piccadilly Circus into a place of reflection and a focal point for the moment of remembrance, six flickering candles representing the six million Jewish men women and children murdered during the Holocaust.  Download Piccadilly Lights The work was created in-house by Ocean Studio and Ocean Design…

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iStock research reveals UK public choose small brands over global to show support for environment

Stuart Mitchell

In the wake of COP26 in Glasgow, iStock, a leader in affordable visual communications for the creative, entrepreneurial and SMB communities, has released research revealing that supporting the environment and supporting the local economy goes hand in hand for many UK consumers. The findings are reported within research for iStock’s creative insights platform Visual GPS, completed in conjunction with global market research firm MarketCast.  Almost a quarter of British consumers (23%) have shopped with smaller, local companies and brands over global ones, as a way to show support and commitment to protecting the planet and creating a sustainable environment. The research also…

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