Author: Stuart Mitchell

ASA – Understanding Advertising: Misleadingness

Stuart Mitchell

The ASA/CAP have released a post called: Understanding Advertising: Misleadingness. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’re committed to protecting the public by ensuring that ads across all media are legal, decent, honest, and truthful. As part of our 2024–2028 strategy, AI-assisted collective ad regulation, we’re using research to better understand public concerns and prioritise our work on the issues that matter…

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Fincantieri and Viking announce the world’s first hydrogen-powered cruise ship and sign contracts for two new units

Stuart Mitchell

Fincantieri and Viking announced recently the first cruise ship in the world to be powered by hydrogen stored onboard for both propulsion and onboard electricity generation, the “Viking Libra”. The vessel is currently under construction at the Fincantieri Ancona shipyard, with delivery scheduled for late 2026. With a gross tonnage of approximately 54,300 tons and a length of 239 meters, the “Viking Libra”, will accommodate up to 998 guests in 499 staterooms. Designed with sustainability in mind, the ship will be capable of navigating and operating with zero emissions, allowing…

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Celebrating the best of the net-zero transition: Entries open for edie Net-Zero Awards 2025

Stuart Mitchell

Entries are officially open for edie’s hugely popular Net-Zero Awards – the UK’s only industry-wide awards scheme recognising and rewarding the individuals and organisations that are spearheading the transition towards a low-carbon economy. Now in their third year, the Net-Zero Awards sit in the critical spot between net-zero strategy and on-the-ground implementation of energy and carbon management projects. It is a sister scheme to the long-standing edie Awards, with categories specifically designed to recognise particular decarbonisation projects and initiatives. Past winners of edie’s Net-Zero awards include BT, Chivas Brothers, John…

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First Bus invests further £70m in zero-emission bus operations expanding electric fleet in West of England

Stuart Mitchell

First Bus is investing £70m in a further 160 zero-emission buses in the West of England, growing the First Bus zero-emission local fleet to over 250 vehicles.   In partnership with the West of England Mayoral Combined Authority, an additional £20m has been secured through the latest round of the Department for Transport’s (DfT) Zero Emission Bus Regional Area (ZEBRA) funding scheme.   Following the electrification of Weston Island (Bath) and Lawrence Hill (Bristol) depots, four out of the company’s five regional depots will be electrified by next year.   The West of…

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IFRS Foundation and TNFD formalise collaboration to provide capital markets with high-quality nature-related information

Stuart Mitchell

The IFRS Foundation and the Taskforce on Nature-related Financial Disclosures (TNFD) have announced that they have signed a Memorandum of Understanding (MoU) signalling both parties’ commitment to build upon the TNFD recommendations in the ongoing work of the International Sustainability Standards Board (ISSB), to enable nature-related financial disclosures for use by capital markets. The ISSB will consider the relevance of the TNFD recommendations in meeting the needs of global capital markets. The ISSB has been a TNFD Knowledge Partner since the inception of the TNFD in late 2021 and its…

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