Author: Stuart Mitchell

This Rider Carries The Fire by Cycling 200 km for a Stranger

Stuart Mitchell

The Princess Margaret Cancer Foundation has launched the latest instalment of its Carry The Fire brand platform. Created by Broken Heart Love Affair, the 60-second spot brings the true story of a dream, loss, and legacy to life — delivering a message of collective strength and enduring hope, inspired by the patients, families, and researchers working toward a future free from the fear of cancer. Told through the voice of Hilda Machado, the mother of Anthony Machado, it tells the story of a dream left unfinished and the lasting bond…

Read More

Shortlists revealed for The WARC Awards 2025

Stuart Mitchell

The shortlists are announced for the The WARC Awards for Effectiveness 2025 in association with LIONS, honouring the best campaigns that showcase how strategic thinking leads to effective impact for brands and business. Five regional juries made up of a total of 74 industry leaders from both agencies and brands have shortlisted a total of 130 campaigns from 26 countries. Asia-Pacific leads with the most shortlisted entries (38), followed by North America (37), Europe (27), Middle East and Africa (18) and Latin America (10).  Category-wise, Strategic Thinking, has the most…

Read More

Cadent Foundation to strengthen focus on tackling fuel poverty after announcing record year of support

Stuart Mitchell

The Cadent Foundation has announced that it will strengthen its efforts to address the interconnected issues of cold homes, low incomes and poor health, after releasing its 2024 Impact Report. The announcement comes on the back of a record-breaking year for the Foundation, in which it more than tripled the amount of people it supported through funding vital fuel poverty programmes. Over the past year, over £4.2m worth of grants and funding have been distributed to charity partners, resulting in just under 38,000 people receiving support with advice and energy…

Read More

New research: The Pace Principle – A CMO’s guide to effective marketing in Asia

Stuart Mitchell

WARC, the global authority of marketing effectiveness, has today released The Pace Principle, a landmark Asian evidence-led and mythbusting guide for marketers providing evidence of what works in Asia. Until now, most evidence underpinning core advertising effectiveness principles has come from Western markets. This ground-breaking research is built on consistent data from across Southeast Asia, Greater China, and India, to address common misconceptions that hinder businesses from maximising returns – specifically the perceived barrier that “Asia moves too fast for long-term brand building to work” due to the speed of…

Read More

Net zero climate action holds strong despite backlash, according to Sylvera analysis

Stuart Mitchell

Carbon credit retirements remained robust over the first quarter of 2025 at 54.56M, according to analysis by leading carbon data platform Sylvera. In carbon markets, issuances are newly created credits available for trading, while retirements are credits permanently used to offset emissions. Retired credits can no longer be traded, indicating real climate impact. Tracking issuances and retirements helps assess market trends, supply-demand dynamics, and the real impact of carbon offsetting efforts.  With corporate climate action coming under pressure in recent months, businesses and organisations have been forced to respond to…

Read More