Author: Stuart Mitchell

Strongbow and Purple Goat lead the way in inclusive design with new accessible drinks packaging

Stuart Mitchell

Strongbow has partnered with global inclusive marketing agency, Purple Goat, part of WPP Media, to assess the accessibility of its drinks, becoming the first major alcohol brand in the world to add an assistive technology feature directly to its packaging. This builds on its ambition to become the ‘world’s most inclusive cider brand’ with their continued award-winning work with Purple Goat Agency. Strongbow’s cider products now feature a NaviLens QR code,  a high-contrast, smartphone-readable marker that helps blind and partially sighted shoppers find, understand, and engage with the product. The…

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SHELTER’s latest campaign reminds us a home is more than a roof over one’s head

Stuart Mitchell

What is the definition of a home? For many people, it’s four walls and a roof over one’s head. But homelessness charity SHELTER is aiming to challenge this common misperception with a hard-hitting campaign revealing the grim realities of the temporary accommodation that thousands of families are stuck in. Many people are stuck in accommodation that is mould-infested, cramped, noisy and devoid of basic facilities for cooking, heating or washing, they may be houses – but they’re certainly not homes.  Created by DUDE London and supported by HSBC UK, the…

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Barnardo’s Urges People To Consider Fostering

Stuart Mitchell

A remarkable mother-of-three who grew up in the care system before going on to foster more than 100 children over the past 40 years is today calling on others to consider becoming foster carers with Barnardo’s Scotland. Denise Hopkinson, who has been married to husband Rick for almost 50 years, was herself fostered as a young girl, and it was this period of her life that gave her the motivation and drive to become a foster carer herself. Denise, from Livingston, says: “I was a looked-after child and was in…

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Persistent social protection gaps in Europe and Central Asia worsened by climate change impact

Stuart Mitchell

Despite relatively high levels of social protection coverage in the region, significant gaps in adequacy and coverage remain at a time when stronger, more sustainable systems are urgently needed to address the growing impacts of climate change, according to a new International Labour Organization (ILO) report. The most recent data show that while 85.2 per cent of the population in the region are covered by at least one social protection benefit, 14.8 per cent are still entirely unprotected. Strengthening these social protection systems is essential not only to address immediate…

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PRCA launches the Sustainability Group to Drive Collaboration and Best Practice

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has announced launch of the Sustainability Group. The PRCA Sustainability Group is an expansion of previous working groups that reaffirms the industry’s commitment to fostering responsible, transparent, and effective sustainability communications. The Group builds on previous work in this area and further drives collaborating with PRCA members and the industry at large. The Group committee, consisting of PRCA members, aims to go deeper and broader to ensure the PR industry has a forum for driving standards, commitments and ethics in sustainability. ​ The…

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