Global sustainable packaging leader Berry Global Group, Inc.‘s new, comprehensive whitepaper, How Artificial Intelligence Can Advance User-Centric, Sustainable Packaging Design, explores how recent developments in Artificial Intelligence (AI) can complement human intelligence and creativity to revolutionize packaging design and development.
The whitepaper offers an in-depth exploration of how AI can offer broader consumer insights to help fast-moving consumer goods brands keep up with rapidly changing market trends and consumer preferences. It also highlights how Berry combines AI’s ability to process visual design language with the company’s internal design studio’s ability to translate innovative product concepts into feasible, computer-aided designs.
“We are committed to providing our customers with innovative opportunities to enhance their packaging strategies and meet evolving consumer demands, said Jordan French, Design Strategy Manager for Berry Global’s Blue Clover Studios. “Our new whitepaper showcases how we are integrating AI’s broad consumer insights into our design processes to deliver user-centric packaging while supporting a circular economy.”
Highlights from the whitepaper include:
- Gaining Deeper Insight into Consumer Needs and Preferences. AI offers opportunities to gain deeper insights into consumer behavior, preferences, and trends by analyzing vast amounts of data from various sources, including social media, online reviews, sales data, and consumer surveys.
- Translating Consumer Insights into User-Centered Packaging Designs. AI can increase efficiency by rapidly generating multiple personalized design visualizations based on predefined parameters and consumer preferences.
- Enhancing Packaging Outcomes with Human-AI Collaboration. By integrating AI tools into packaging design and development processes, Berry’s internal design studio, Blue Clover Studios, can deliver innovative packaging solutions that resonate with consumers and meet brand owners’ unique sustainability and branding requirements.
Learn more by downloading the whitepaper or contacting containers@berryglobal.com to schedule an in-person design session with a Berry design specialist at the 2024 International Dairy Deli Bakery Association.
