Books-A-Million and Children’s of Alabama Partner for the Fifth Annual Superhero Month

Not every superhero wears a cape! Books-A-Million and Children’s of Alabama are once again igniting the annual Superhero Month in October. This year, the partnership will honor the NICU with ‘The Power of Children’s’ initiative, which aims to bring encouragement and bravery to the hospital’s kids and families.

“It’s important to recognize Children’s of Alabama and all of its departments and services that impact the lives of our youngest community members,” said Scott Kappler, Chief Marketing Officer at Books-A-Million. “It’s an honor to celebrate the real superheroes in our daily lives – the resilient patients, families and their doctors. This month’s activities are dedicated to heroic patients who are battling illnesses and injuries and the people who love them.”

To launch the festivities, Books-A-Million hosted a Superhero Breakfast for patients and families to witness superheroes rappel down the side of the building! Books-A-Million also presented two book carts that include adult coloring books to be used by parents when their children are in care. Kids can participate in the Capes, Crowns and Courage Carnival this month and will have the opportunity to wear capes and masks while enjoying activities, crafts and giveaways.

Patients and families can soar into October with Superhero Movie Days every week, followed by a Superhero Teddy Bear Clinic. Additional activities include Let Your Powers Shine glow party and the Superhero LEGO Party for patients. The NICU will shine with recognition as the entire hospital will be lit in superhero blue throughout October.

“We are incredibly grateful for Books-A-Million and their continued support of Children’s of Alabama through Superhero Month,” said Emily Hornak, director of cause marketing and corporate partnerships at Children’s of Alabama. “Superhero Month allows us to celebrate and honor our strong patients, hardworking staff and supportive families. We’re thankful to be in a position where we can highlight the real-life super heroes who heal at our hospital.”

For more information on the Power of Children’s campaign or to donate, visit

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