‘Brands and influencers must operate ethically’ – PRCA welcomes ASA ruling

The PRCA has warned brands to be mindful of their ethical responsibilities, after the Advertising Standards Authority (ASA) banned a series of social media posts from influencers irresponsibly promoting dietary products.

The ASA ruled that warned that the posts created the impression that it was “necessary or advisable” for people who were already slim to use products that suppress their appetites.

Francis Ingham MPRCA, Director General, PRCA, said: “Brands have a responsibility to think beyond their bottom line. This latest ruling from the ASA is a welcome reminder that products and services should be promoted in an ethically responsible manner.

“The PRCA Code of Conduct compels members to adhere to the highest standards of the practice, with proper regard for the public interest. This extends to any interactions with influencers and third parties.”

You can read more about the influencer marketing governance in this #FuturePRoof guide. The latest PRCA podcast, PRCast, also discusses the importance of authenticity in influencer marketing. Tune in below, and subscribe here.

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