Day: 17 February 2026

IPA welcomes guide for the responsible use of generative AI in advertising

Stuart Mitchell

The IPA has welcomed the new best practice guide for the responsible use of generative AI in advertising, developed under the auspices of the Government and Industry-led Online Advertising Taskforce, and published by the Advertising Association on Thursday 5 February. The voluntary guide provides UK advertising practitioners with practical recommendations for deploying generative AI responsibly, helping organisations navigate AI’s opportunities while mitigating potential risks. It has been developed collaboratively by an expert working group, which includes industry leaders and the Advertising Standards Authority (ASA), building on and operationalising the IPA/ISBA…

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New life from old barges: National Trust undertakes ultimate recycling mission to create island haven for endangered seabirds

Stuart Mitchell

A bold marine engineering feat is taking shape in the Blackwater Estuary, Essex, where the National Trust has sunk three decommissioned Thames lighters to form a brand-new island designed to help protect some of the UK’s most threatened seabirds. The project—believed to be the first of its kind in the UK—marks the latest chapter in more than 30 years of cutting edge coastal adaptation work in the estuary where the conservation charity has been trialling innovative, nature based solutions to protect Northey Island against rising sea levels and the rapid…

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50 Life Changing Years: The Enduring Social Impact of the King’s Trust

Stuart Mitchell

Youth charity The King’s Trust (formerly The Prince’s Trust) recently launched its 50th anniversary social impact report, supported by long-standing partner TK Maxx–50 Years of Working for Young People. The report finds The Trust’s programmes have contributed at least £11.4 billion of value to society in its 50 year legacy. It is published as almost 950,000 young people in the UK are out of work, education and training and reveals widespread anxiety among 16-25-year-olds about their job security and future careers. An £11 Billion Legacy The report analyses The Trust’s…

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