The BURGER KING® Brand Takes on Net Neutrality Via “WHOPPER® Neutrality” Social Experiment


The repeal of Net Neutrality is a hot topic in America, but it can be difficult to understand. That’s why the BURGER KING® brand is releasing an eye-opening video called WHOPPER® Neutrality which replicates scenarios that show the potential effect of the repeal of Net Neutrality.

The recent repeal of Net Neutrality means that internet providers can throttle bandwidth, offer paid fast lanes, block and prioritize content as they wish. The BURGER KING® brand reenacted what this repeal could mean at the counter with people buying WHOPPER® Sandwiches.

During the WHOPPER® Neutrality experiment, BURGER KING® restaurant guests that ordered their WHOPPER® Sandwiches at the regular price had to wait a very long time to receive their orders. Other customers received their orders swiftly, because they paid increased fees for faster service. This caused infuriation. When the ultra-aggravated customers learned they were part of this WHOPPER® Neutrality experiment, everything clicked.

“We believe the internet should be like BURGER KING® restaurants, a place that doesn’t prioritize and welcomes everyone,” said Fernando Machado, BURGER KING® Global Chief Marketing Officer. “That is why we created this experiment, to call attention to the potential effects of net neutrality.”

Watch the WHOPPER® Neutrality experiment on starting today. All guests are encouraged to support Net Neutrality by signing the petition at


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